“Professor of Chocolate”
By Valerie Beck, “Professor of Chocolate”
The title of this post refers to one of my nicknames, because I’ve studied chocolate all my life. Meanwhile, I’m a new “Professor of Business” and I love that too! Here’s what happened:
As the creator of Chicago Chocolate Tours and Chocolate Uplift which provide a variety of chocolate services from tours and travel to consulting and importing, I’ve always enjoyed speaking about chocolate and business to universities, schools, corporate groups, women’s clubs, and of course tour groups. My mission is Uplift Through Chocolate, which means basically I’ll talk about fine and fairtrade chocolate to anyone who will listen!
My speaking engagements about chocolate and business began in Chicago not long after I started Chicago Chocolate Tours in 2005, and followed me to Boston, Philadelphia, and beyond when I opened chocolate tours in additional locations. Popular topics that I speak on include Chocolate Wellness, Eat Chocolate Be Skinny, and ABCs of Business Success. I also love sharing chocolate and business stories on television.
Recently, I began thinking that in addition to giving one-off talks, I wanted to teach whole semesters. I love academic, culinary, and business environments, and love giving back through knowledge, and working with students.
So when I found myself sitting next to the Provost of Kendall College at an Ecuadorian dinner to which I was invited by my chocolate consulting client the Ecuador Trade Commission, I was fascinated as she described the new and innovative programs at Kendall. The college is known for star culinary grads like Rick Bayless and Jose Garces, and has added international business programs. I told her I would love to be part of it if there were a place for my contributions. After going through the interview process, I became the newest Adjunct Professor at Kendall College, and started teaching this Fall!
That means I’m a part-time professor, which is perfect because I can share my knowledge and practical experience with students, while still being an entrepreneur and continuing to develop my businesses.
I’m thrilled to have created and to be teaching a new class at Kendall, called Growth Strategies and Franchise Management. The course is about scaling a business, and opening in multiple locations. I’m impressed with my students, who are creating new franchise concepts as their class project.
I’ve created an Entrepreneur Speaker Series as part of the course, to bring in guest speakers to share their stories and add value. Kendall’s leadership has been kind enough to open the speaker series to the full Kendall community plus interested members of the public, so you’re invited! Click for dates and speakers, and let me know if you’ll be my guest. And, we post inspiring business quotes using hashtag #growthquote; join the social media gathering at @kendallcollege and @chichoctours.
Finally, naturally I’ve added a chocolate component to the course: at the start of each class, we sample chocolate or pastry that I’ve brought, and we discuss how the owner of that particular business is growing the enterprise, such as for instance through opening multiple locations, or by selling wholesale to grocery stores or specialty markets. My students are keeping a chart of such growth strategies, and are creating a list of factors to assess scalability and growth viability. Our chocolate tastings support the educational process, through real-world examples of business challenges and successes.