Welcome to Chocolate Uplift craft chocolate brokering, consulting, and wholesale distribution!
Here are the links to the CocoaTown webinar I was honored to hold on How to Work with a Distributor: Webinar and About Valerie Beck [videos]
How to Work with a Distributor — webinar as part of the CocoaTown series:
Join Valerie Beck, Founder of Chocolate Uplift, called the Chocolate Auntie, as she takes us through the ins and outs of finding the right distributor and building a relationship that works for you and your business. She will guide us through the processes step by step.
Date: Saturday, September 11, 2021 Time: 10:00 am – 12 Noon Atlanta time (-4 GMT) Topic: Working With a Distributor Presenter: Valerie Beck, Founder of Chocolate Uplift, called the Chocolate Auntie
Update —here are the slides from my webinar! I placed a great deal of information into the notes sections, so be sure to click Show Speaker Notes under View if you want to see everything!
Please contact me at email@example.com with any questions or for the latest prices, and scroll down for more details, photos, testimonials, and ideas. Thank you!
As a chocolate distributor and broker and all-around chocolate collaborator, I help bean-to-bar chocolate brands get onto shelves. Before that, if needed, I help them get ready to get onto shelves.
I sell wholesale, and arrange for upscale retailers, coffee shops, and chefs to purchase wholesale and to carry top ethical craft chocolate brands made in the US or elsewhere.
Here are my bios, in case you’d like to know about my background, Harvard education, past career as a lawyer, and how I came to be a chocolate services professional such as by founding Chicago Chocolate Tours [video montage!] and more over 15 years ago! I have loved and studied chocolate all my life.
If you are a craft chocolate maker, depending on your goals,
I can help you get your chocolate into the right shops and boutiques or onto the right websites for online sales.
I can also help you get ready for distribution or for access to stores that match your ethos, with my consulting services such as
writing and proofreading,
US import assistance, or
It’s important that you know where your chocolate goes, and that we have a fit on all sides. My work is not transaction-based but relationship-focused.
This relationship approach is why some makers call me “the chocolate Auntie” : ) and I feel very honored that they do!
“We love working with Valerie and Chocolate Uplift as distributor and representative of everything OBOLO in the market. We have shared people-centered values focusing on highest quality chocolate, fairness and sustainability. Valerie goes the extra mile to make sure our chocolate is in the best retail locations and well represented.”
“Valerie’s advisory has been of tremendous value for us! Her work ethics, moral values and broad knowledge + expertise on many and diverse aspects ranging from specialty cacao and fine-chocolate, to marketing and content creations, as well as her great understanding of the bureaucracy and regulations to import chocolates to the USA, and not least her awesome distribution network, makes her a great candidate for anyone seeking help from a consultant on these matters! We feel very fortunate to count with her as an active special advisor on our team!”
“Valerie is an exceptional human being that has taken the endeavor of promoting the chocolate craft movement based on her 5 S principles, Slavery free, Soy free, Sustainable, Small batch and Scrumptious! Her vast experience in the field of bean-to-bar movement and her personal charm has helped many small batch producers from small countries, like myself (El Salvador), improve and reach global quality.”
If you are a retailer, whether brick-and-mortar, online, or both,
I’ll create and maintain your chocolate program, or
provide multiple brands or just a brand or two if that’s what you need,
for your specialty market, cafe, wine shop, coffee shop, or other retail concept, or your hotel or other hospitality venture.
You’ll have products by top chocolate makers, that align with your brand, and that your customers or guests will feel uplifted to discover!
New: if you’re in Chicago or the area, you can pick up certain orders from me through free “curbside pickup” and receive additional free samples as a thanks for coming by, plus any of my Golden Age cookies I may have baked that day : ) Contact me at firstname.lastname@example.org to arrange.
“Valerie provides everything that I could ask for from a broker/distributor. Her customer service is exceptional and I greatly appreciate her alerts to new brands and products that she knows I may like based on my quality standards and items that sell well with my customers, plus she wholeheartedly understands and respects my quality standards. Her response time to questions is quick and her responses are very thorough. I always gain insightful information when talking with Valerie and working with her is a pleasure.“
“Valerie is amazing for her dedication to discovering world class chocolate from all over the world while maintaining the highest ethical standards for economic empowerment, sustainability, and health.“
Special packages or promotional opportunities include:
Displays for Holiday, Valentine’s Day, Mother’s Day (the “Big 3” times of year for artisan chocolate!) —
Chocolate from specific places, or made from cacao from specific countries such as Ecuador, Mexico, or Peru, or regional displays like this Midwest Moments selection —
Woman chocolate maker displays —
New product launches, or promotions to support places like Haiti or a specific cause —
Retailer and brand promotions —
Seasonal or color-themed displays —
Recipe ideas —
The brands I work with meet my 5 Ss of first-class craft chocolate:
I represent award-winning or otherwise high-reputation small-batch brands including those pictured here and more, at the same price to you as buying direct, but with my troubleshooting, recommendations, streamlined ordering of multiple brands, new product introductions, and social media support to provide exposure and drive demand.
Contact me for more information or the full Chocolate Uplift portfolio and price lists.
If I don’t love the quality, sustainability, or ingredients of a brand, I don’t represent it or recommend it. I share with you only what I love and trust in terms of flavor and source, so that you and your customers can love and trust it too.
Backstory if you’re curious: my distribution and brokering started very organically. Running the original chocolate tours in cities across the US [video!], I started getting asked by chocolate shop and cafe owners on my tour routes to let them know of any interesting chocolate brands I came across that might be a good fit for their stores.
I also started meeting more and more chocolate makers who had an excellent product and needed introductions to top retailers, plus wholesaling, consulting, storage, and delivery.
By connecting retailers and makers, and driving demand with social media and email marketing, Chocolate Uplift brokering and wholesale distribution contains elements of consulting, to make sure the right bars are on the right shelves, to delight your customers, meet your goals, and enhance your brand, always with mutual respect and a win-win attitude.
I look forward to discussing what I can do for you!
Isn’t it nice to find authenticity? Authentic chocolate, made from authentic cacao, traded authentically, nourishing people and planet.
OBOLO Chocolate founder Mark Gerrits is originally from Milwaukee and is a long-time resident of South America, where he has focused on environmentalism and most recently cacao and chocolate. He and his family live in Santiago, Chile, and he visited the Pangoa cacao collective in Peru this summer, which is where he buys the cacao from which he and his team make their award-winning chocolate in Chile. Exciting news: Mark is now the godfather of a new baby born to Pangoa growers!
As a US importer and distributor of awesome OBOLO Chocolate, I video chatted with dear Mark today, and told him how much I enjoyed the photos and videos he posted from his recent trip. He told me he is the first visitor to the Pangoa collective since the current global situation began, and that he believes not only in maintaining and strengthening relationships but also in showing the world that he means what he says: his partnership with Pangoa is authentic; his cacao is truly traceable, and ethical, as it is grown with no child labor and it is organic.
As you may know, all of the brands I work with meet my 5 Ss of first-class bean-to-bar chocolate:
Mark gave me permission to re-post his Pangoa photos, and you can see more on OBOLO’s Instagram.
You can also see more about OBOLO in my posts here (including video) and here. And, at the bottom of this post I’m sharing OBOLO-focused photos I took at the Craft Chocolate Experience in San Francisco in March 2020, where I got to spend time with Mark — and so many other chocolate makers and chocolate lovers, plus photos from my own little distribution center and staging area here in sweet home Chicago!
Enjoy this photo-journey to a cacao harvest in Peru, where you’ll see the opening of a cacao pod, and fermenting, drying, and sorting the cacao, and Pangoa families!
What do these craft chocolate bars have in common? They are the beautiful and delicious bars in a special set I’m assembling to celebrate my birthday on December 10!
Be among the first to purchase the set, and I’ll invite you to join a Google Meet birthday party with me that weekend, to talk about the chocolate bars and more! (Party hats optional!)
The sets will ship the week of my birthday, and you can shop now, for yourself or for gifts, by sending $51 (why that number? Haha! : ) to me via PayPal at email@example.com or paypal.me/chocolateuplift. The price includes US shipping. Please let me know where to send the chocolate.
For my birthday set, I’ve selected four bars that I love and that have special meaning for me:
@crowandmosschocolate Bolivian Rose Salt chocolate bar, made from Colombian cacao plus cane sugar, with a gentle sprinkling of Bolivian pink salt. This fruit-forward bar reminds me of childhood visits to Michigan, where my mom spent part of her childhood on a small family farm!
@dandelionchocolate Costa Esmeraldas, Ecuador 70%, made in San Francisco from just 2 ingredients — cacao and sugar, all you need! — and with a precision-focus on flavor. Ecuador is the first place I visited cacao farms, and I also love that the bars are wrapped in upcycled Indian cotton!
@dicktaylorchocolate Brazil, made in Eureka, California, is sophisticated and rich, and reminds me of the years I lived in Europe, where the idea to create the world’s first chocolate tours came to me, as a chocolate-obsessed exchange student in Paris in 1989!
@xocolatlchocolate Kissed Mermaids, made in Atlanta, is light, bright, and topped with cacao nibs, and you know how excited I get about cacao nibs, and about blue and white! A cheerful bar! Plus, this is the first batch on Uganda cacao (instead of Costa Rica), grown by the Semuliki Forest collective of around 1,000 family farmers, and I love the rich notes of warm spice on a core note of straight-ahead chocolate!
What else do these bars have in common? They are all vegan, US-made, created by incredibly kind people I’m honored to call friends and clients, and of course they meet my 5 Ss of first-class craft chocolate:
For every set sold, I’ll donate a meal to CREER, a rescue center in Cote d’Ivoire for formerly trafficked kids including those trafficked onto cacao farms that supply Big Chocolate brands that rely on forced labor.
If you choose my birthday set, thank you! Let’s have some fun! Onward and upward!
*****New: Virtual Chocolate Tastings! I’ll be the “sweet speaker” at your next corporate or other event, even if it’s via Zoom, by bringing my chocolate and presentation expertise to you via a virtual chocolate tasting!
Here’s how it works:
Choose your chocolate theme for my presentation, such as
History and Health Benefits of Chocolate,
Women in Chocolate, or
What’s In Your Chocolate: Making Conscious Chocolate Choices.
I’ll send our agreed chocolate for the tasting to your location or to each participant prior to the event, so that participants can taste the chocolate live during the presentation.
I’ll hold the presentation live on your Zoom or other platform, and we’ll have a blast! You can record it if you wish, to share with others in your organization.
The cost is the retail cost of the chocolate plus tax and shipping, plus a $30/person event fee. Or, we can arrange a flat fee; contact me at firstname.lastname@example.org to discuss.
Plus, you can choose from a rotating selection of fun Chocolate Uplift mugs and tees and the like from my merchandise store, with or without booking a virtual tasting. Custom merchandise is also available, such as with your logo and mine, or with a special message for your event participants!
Click here for my “sizzle reel” to get a sense of my presentation style through a montage of tv news clips, and click here for a recent podcast I did for the Chicago Bar Association Foundation on tasting chocolate and changing careers.
And, see below for my speakers one-sheet along with additional information, videos, bio, partial list of presentations and keynotes given, and testimonials like this one from Thanksgiving week 2020:
The chocolate tasting was far beyond my expectations – thank you so much!! The chocolate selections were incredible and I’m so glad that everyone (especially the kids) got a better understanding of what goes into commercial vs. craft chocolate. You led us through everything so skillfully and we loved learning about the history and health benefits of chocolate. It was such a remarkable experience. I so appreciate your making it possible to experience it with my beloved sisters.
With admiration, Laurie
Thank you, and I hope to see you or Zoom with you soon!
Request Chocolate Uplift founder and “sweet speaker” Valerie Beck as the speaker at your next convention, meeting, association conference, networking event, or other gathering, by contacting us at email@example.com.
Ethical Chocolate: Sustainability Challenges and Solutions
Chocolate: History, Health Benefits, Myths, Magnificence
ABCs of Success: Attitude, Belief, Commitment
How to use these simple concepts for success in any business or endeavor
Sweet Life: How to Follow Your Heart and Take Your Brain With You
Start discovering or keep refining your heart’s desire, and be a “practical dreamer”
Alternative Careers for Lawyers
Sweet Startup: What Every Entrepreneur Should Know About Passion, Profit, and Persistence
Social Media Marketing
Chocolate 2032: Trends in the World of Chocolate
Topics are customizable for your group. And presentations come with chocolate!
Client categories include:
Conventions and association meetings
Law firms – particularly law firm women’s initiatives
Corporate wellness days
Corporate motivational days
Valerie has spoken at organizations including:
other corporations ranging from small and mid-sized to Fortune 500
other large, mid-sized, and small non-profits
the Chicago Bar Association
The Law Bulletin
the U.S. Department of Education’s Council on Legal Education Opportunity
Northwestern Law School
her alma mater Harvard Law School
her alma mater Harvard College
University of Chicago
the Coleman Center for Entrepreneurship
DePaul University School of Hospitality
National Association for Catering and Events
National Customer Service Association
Illinois Chamber of Commerce in conjunction with World Chicago and the US Department of State
Illinois Diversity Council
Chicago City Treasurer business education sessions
Culinary Historians of Chicago
Women’s Innovation Network – WIN
Geneva Women in Business
Professional Women’s Network
Daily Herald Business Ledger
“If you ever want to get fully enrobed in everything chocolate, then seek out Valerie Beck. She leaves no cacao bean unturned as she takes aficionados on a magic chocolate ride where one is dipped into artisanal producing, social awareness, and luscious tasting.”
Culinary Historians of Chicago
“Valerie is an exuberant and extraordinary speaker who superbly involves the audience as she presents such interesting facts about chocolate and wellness. She is very friendly and personable, yet a cylinder of dynamite showering listeners with delightful energy! The manner in which she shares her heart, soul, lively humor and vast knowledge makes her presentations quite enjoyable. Valerie is highly recommended as a speaker to your group!”
Co-chair of ladies organization, Springfield, IL
“Valerie is an enthusiastic and engaging speaker who is passionate and knowledgeable about her topic. Her comprehensive, informative and fun presentation was well received by our audience of professional and executive women.”
Co-chair, STRIDES, Advancing Women in Business
“Valerie’s positive energy is contagious and her delivery is vivacious and engaging. Every entrepreneur and professional can benefit from her uplifting messages and sensible business advice. Listening to Valerie’s stories and expertise is guaranteed to be an inspiring and invigorating experience.”
Co-Founder, Sandpiper Imports Inc.
“Valerie is charming, graceful and feminine. At the same time she is powerful, captivating and persuasive. She is knowledgeable about her subject matter and makes an excellent and very professional presentation. I’m looking forward to inviting her to speak to my group again..and again.”
“Valerie Beck is an established speaker who is confident, well prepared and full of energy. She presents with enthusiasm, knowledge, and engagement. Her sunny perspective and will light up any room and is well loved by all. This bubbly professional is born to speak as getting in front of an audience comes naturally. I highly recommend Valerie for your next speaking function.”
Send Out Cards
“Valerie is energetic and welcoming. As a speaker, her passion for others, supporting individuals in their personal and professional growth and for making a difference in people’s lives comes through. She is sincere, believable and engaging. I wouldn’t hesitate to invite her to share fables, enthusiasm and inspiration as a speaker.”
Executive Director, National Runaway Safeline
“Since I saw Valerie present over three years ago, I can’t say enough about her endless charisma, business intelligence, passion, and professionalism. Valerie is not only a successful business owner, but a leader and an effective speaker in the business community. I highly value her expertise and would recommend her presentations to colleagues of any level.”
Michael Moody, Author and Personal Trainer in Chicago (www.michaelmoodyfitness.com)
[In person:] Generally $1,500 for nonprofit organizations, or $5,000 for law firms and corporations, plus travel and accommodations. Negotiable.
Hello! Happy solstice, a day to mark planetary shifts!
Below are a couple of my social media posts on two other big days in June — Loving Day, and Juneteenth — plus chocolate to go with them!
Valerie Beck is in Chicago, Illinois. June 11 at 2:19 PM ·
Happy Loving Day tomorrow, June 12!
No, it’s not another Valentine’s Day, though it could be! Loving Day celebrates interracial marriage, by marking the anniversary of the unanimous US Supreme Court decision in 1967 in the case of Loving v Virginia, which said no state can make interracial marriage illegal, and that blacks and whites and anybody else can legally marry each other or anyone of any background. This recognition of freedom to marry who you choose also underpins the later 2015 US decision recognizing same-sex marriage, so happy Pride Month too!
It always seemed like common sense or basic human rights to me, to live as you choose and love whom you choose, without interference from government, oligarchs, vigilantes, or anyone else. Maybe that’s in part because as you may know, I come from a mixed race and mixed religion family! In case you’re curious, this post in another one of my blogs, Diary of My Disastrous Law Career, gives you a bit of background on my family, plus fun vintage photos!
So, I’ve gathered here today some delicious craft chocolate that explicitly represents love — Chocolatasm‘s Hawaii salt chocolate hearts, the Xocolatl Small Batch Chocolate Love & Happiness raspberry orange olive oil chocolate bar, and the Violet Sky Onward & Upward Love rose and pistachio chocolate bar on which I collaborated, plus Love-themed snacking cacao by Good King Cacao — to say happy Loving Day, and here’s to our human birthright of love, liberty, and unity! May we deepen and expand these elements in our hearts and in our world, for the Golden Age of empathy and equality!
Valerie Beck is in Chicago, Illinois. Yesterday at 1:10 PM ·
Hello! Happy #Juneteenth!
This date [June 19] marks the ending of (1st-wave) slavery in the United States. President Lincoln signed the Emancipation Proclamation on January 1, 1863, during the Civil War over slavery, yet enslaved people achieved liberation over an elongated period of time, culminating on June 19, 1865, in Texas.
But wait, you or people of the future may ask: aren’t all people born free, as expressions of the One Great Soul, and isn’t it true that no political or social (or tech-med) structure shall violate the fundamental principles that people are to care for people (e.g. love thy neighbor) and exercise their own liberty and free will while respecting that of others?
To celebrate eternal inviolable liberty, how about a delicious liberation brunch of Crow & Moss Chocolate of Michigan, and Xocolatl Chocolate cacao nibs, on cinnamon toast with berries, all organic?
But wait, you may ask: what makes this a liberation brunch? Here comes one of my it’s-all-connected stories : )
My mother often made cinnamon toast for us kids when we were growing up, so I always think of her when I make it! She spent part of her childhood in Michigan, on a small family farm in a township that had been illegally racially integrated since its founding in the 1860s. That’s not a typo: racial mixing was illegal in the US, mixing of the One Human Family, in the North too. But people in Mom’s area did it anyway because it was ethical and practical, sending their black children and their white children to the same school for example. When my mother spent a summer with relatives in the South as a little girl in the 1950s (the time of 2nd-wave slavery: brutal “Jim Crow” apartheid), she was horrified by the abuses against black people. Now the laws have changed, and segregation is illegal, yet it happens in many ways including incarceration where prisoners work for the state or corporations for little or no pay (part of 3rd-wave slavery), or consider West Africa where over 2 million black kids work in hazardous or slavery conditions on cacao farms so corporations can sell cheap chocolate.
Mom never bought Aunt Jemima “slavery syrup,” and doesn’t buy slavery chocolate. Voilà! @ Chicago, Illinois
Your friend in chocolate,
Founder/CEO Chocolate Uplift
Craft Chocolate Activism, Brokering, Consulting, Distribution
This is the month of the Solstice, and of liberation celebrations such as Loving Day and Juneteenth, which all represent types of awakenings. June is also the month of Father’s Day, which could represent an awakening to equality and to what leadership could look like reimagined for an enlightened society.
For example, if we believe that Black Lives Matter, don’t we also agree that Black African lives matter, that it is monstrous that 2.1 million Black African children work as cacao farmers in hazardous conditions in Cote d’Ivoire so that big chocolate brands can take the local cacao and sell cheap global chocolate, and that these big brands and their sales and distribution channels must immediately stop using child slave labor? This is the #ChocolateFreedomProject I talk about: bringing awareness and an end to child slave labor on West African cacao farms that supply cocoa beans for 70% of the world’s chocolate.
Similarly, if we believe that white people should not have power or privilege over black or brown people (I would change words like white and black, by the way, to more accurate terms, less fraught with metaphor; any suggestions?), don’t we also believe that masculine should not have power or privilege over feminine, and, going further, government officials and corporate oligarchs should not have power or privilege over people; going all the way: no one should have power or privilege over anyone.
Implementing true respect for all in the human family necessitates a reimagining of not just individual relationships, but also of economic and government structures and of the patriarchal colonial capitalist oligarchy in which our world operates. Why not a new Golden Age of empathy and equality, where we care for people and planet, and believe in equal participation?
Maybe I should have warned you that when I put Equality in the title of this blog post, I meant it, all the way!
To explore our theme of equality, I invited two dear craft chocolate maker friends and clients of mine — Mark Gerrits of ÓBOLO Chocolate, and Matt Weyandt of Xocolatl Chocolate — to chat with me on Instagram Live as part of the Stay Home With Chocolate festival, Father’s Day edition. Thank you to these gentlemen-supermen for sharing their time and thoughts! Click for a low-tech video-of-a-video version of our IG Live, on my YouTube channel! [video on YouTube, recorded from our Instagram Live broadcast]
Craft chocolate gives us a delicious view into an equitable way of life, because it involves a supply chain and products that meet my 5 Ss of ethical chocolate:
soy-free and industrial additive-free
Click for a low-tech video-of-a-video version of our IG Live, and click below to shop:
As always, if you are looking for a specific bar or brand or general type of craft chocolate, you can use my free Chocolate Finder service: just send me a message and I’ll help you find what you’re looking for!
As you may know, I typically don’t sell retail; instead my business Chocolate Uplift sells and distributes craft chocolate bars like the ones listed above wholesale to retailers, and I also provide consulting services to chocolate makers and cacao farm owners, and speaking engagements to the public and for meetings and events.
Thank you, and keep eating ethical chocolate!
Onward and upward!
Your friend in chocolate,
Founder/CEO Chocolate Uplift
Craft Chocolate Activism, Brokering, Consulting, Distribution
What a blast to give a zoom presentation for an amazing group of my Harvard College women classmates today about *Women Entrepreneurs Making Social Impact,* and to share my journey and mission of Uplift Through Chocolate!
Here is the link to my slides; be sure to open them all the way to see the information and links in the Notes sections! Enjoy, and scroll down this page for online shopping links to woman-owned retailers and woman-owned or -led brands!
We are celebrating the 100-year anniversary of women’s right to vote here in the US, and I applaud my classmates who organized a video chat series for us featuring stories of women’s activism! Our college reunion next month was canceled due to the coronavirus situation (stay well, and keep perspective: 11 million people die each year from poor diet — including from heart disease, cancer, and diabetes caused by eating industrial Big Food — that’s 1 in 5 deaths globally and that’s 50 times more than have died from covid-19, so why haven’t we shut down Big Food and the outlets like Amazon that sell it?), and we are moving forward with our own events, virtually!
I gathered beautiful and delicious craft chocolate bars shown here from woman-owned or -led brands, to wave around on-screen, along with the fascinating book 1491 (click for a related article by the book’s author in The Atlantic) about life in the Americas before Columbus — we can learn a lot from the societies of indigenous people, like the one that had a grandmothers council of wise women to approve or reject political plans — which includes information about the role of cacao and chocolate.
Good King snacking cacao of Honduras and Indonesia by way of Seattle
Most of the women chocolate makers and retailers I spoke with the other day in preparation for my presentation basically said the same thing: any income still coming in goes to their employees during these days of virus pandemonium. So whether you shop with a retailer or directly with a brand, you are helping their (mostly women) employees!
As you may know, my business Chocolate Uplift generally doesn’t sell chocolate to the public since closing the subscription box part of the business; instead, I sell and distribute craft chocolate bars like the ones listed above wholesale to retailers like the ones listed above, and also provide consulting services to chocolate makers and cacao farm owners, and speaking engagements to the public and for meetings and events.
I also operate a free “chocolate-finder” service: if there’s a type of chocolate or a flavor or a brand you want, and you don’t know where to order it, ask me and I’ll find out and tell you!
Thank you, and keep eating real chocolate!
Onward and upward!
Your friend in chocolate, Valerie
Founder/CEO Chocolate Uplift
Craft Chocolate Brokering, Consulting, Distribution