by Valerie Beck, Chocolate Expert and Chocolate Broker
Fresh new business cards from moo arrived just in time for my trip to the Fancy Food Show.
New York City – the “Big Apple” – turns into what I call the “Big Truffle” every summer during the Fancy Food Show. Chefs, brands, and chocolate makers from across the country and around the world set up displays, so that retailers, the media, and brokers can come see and sample what’s new.
As a chocolate consultant and broker, who never misses a chance to visit friends, clients, and my favorite shops and museums in NYC, the Fancy Food Show is a joy every year.
Good morning, NYC and Freedom Tower, from the Queensboro Bridge.
The trends I focused on at the Show this year were craft chocolate (small-batch chocolate made from fair trade or direct trade cacao), fine chocolate (made with premium ingredients for chefs and consumers), and fine pastry and dessert (made with premium ingredients).
While in NYC I also received a special delivery of a new Dutch chocolate brand not yet sold in the States, attended a mini college reunion for classmates who live in or near New York or who like me were traveling there, and did some chocolate scouting (click here for the separate blog post on the heavenly chocolate and pastry I scouted) – scroll on for Fancy Food Show deliciousness!
Starting with standouts in craft chocolate:
One of the absolute best chocolate bars I have tasted in some time: Madagascar by Willie’s Cacao of England. Exquisitely smooth, pure, flavorful craft chocolate, with a fruity zing.Raw organic craft chocolate by Raaka of Brooklyn, Belize origin, aged in bourbon casks, for a rich and appealing intensity.Blue Bandana craft chocolate, a promising new brand that is part of Lake Champlain Chocolates of Vermont.
Some favorites in the fine chocolate category, also organic of course:
Having fun with Pacari founder Santiago Peralta and Team Pacari, who came all the way from enchanting Ecuador with some enchanting new flavors such as rose chocolate, and my favorite lemongrass chocolate!Made in Switzerland, finished in Brooklyn, organic and accessible Milkboy Chocolate.
Some fine pastry and dessert hits:
Loved the ultra-premium vegan chocolate gelato and more by James Beard award-winning chef Nancy Silverton of Nancy’s Fancy.The new macaron kits from Dana’s Bakery grabbed a lot of fun attention.In my “not chocolate but still delicious” category: Liege waffles by newcomer The Belgian Kitchen. #dipitinchocolateI always love tasting what’s new from Grey Ghost Bakery, and was delighted to experience some spiciness in the new Chocolate Cayenne cookie. #aztecrevivalismCreative cookie-mix-in-a-jar by Sisters Gourmet.
I love placing great artisan brands into great upscale stores, and am already looking forward to the next Fancy Food Show.
“Keep eating real chocolate!”
Your friend in chocolate,
Valerie
I met up with my Harvard College reunion class for a New York mini reunion while in town, wearing my very first baseball cap ever, which I purchased a month earlier at our full reunion on campus. We had a blast, and one classmate had a way of snapping fun semi-candids!I sampled this tasty new in-development Dutch brand Johnny Doodle – organic, of course – to my mini reunion gathering, which I had just received from a brand executive who brought it to me at the Show in NYC from The Netherlands. Everyone loved the milk chocolate with speculoos (waffle cookie), with one taste tester/classmate proclaiming that it tasted like an upscale twix bar!
Chocolate Uplift 
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