My most recent trip to New York City – which I think of as not the Big Apple but the Big Truffle because of the abundance of chocolate deliciousness – was quick but scrumptious.
I was in town for the annual Fancy Food Show this summer (click here for my blog post on the 3 main trends I tracked there!), and in between Show visits, I took the opportunity to visit some of my favorite chocolate spots and other venues, while also scouting some new ones.
Since my time on this short trip was quite limited, I focused mainly on Manhattan’s much-transformed Hell’s Kitchen neighborhood, one of my favorites in NYC, because its central location west of the Theatre District and Times Square, and along the Hudson River, makes it easy to get downtown or uptown; it’s filled with wonderful bakeries and restaurants; and the Fancy Food Show at the Javits Center is within walking distance.This once-gritty neighborhood was the setting of the original Law & Order TV shows (that sound effect!). Today the neighborhood is part “gayborhood,” part chocolate and pastry paradise, and all delight.
by Valerie Beck, Chocolate Expert and Chocolate Broker
New York City – the “Big Apple” – turns into what I call the “Big Truffle” every summer during the Fancy Food Show. Chefs, brands, and chocolate makers from across the country and around the world set up displays, so that retailers, the media, and brokers can come see and sample what’s new.
As a chocolate consultant and broker, who never misses a chance to visit friends, clients, and my favorite shops and museums in NYC, the Fancy Food Show is a joy every year.
The trends I focused on at the Show this year were craft chocolate (small-batch chocolate made from fair trade or direct trade cacao), fine chocolate (made with premium ingredients for chefs and consumers), and fine pastry and dessert (made with premium ingredients).
While in NYC I also received a special delivery of a new Dutch chocolate brand not yet sold in the States, attended a mini college reunion for classmates who live in or near New York or who like me were traveling there, and did some chocolate scouting (click here for the separate blog post on the heavenly chocolate and pastry I scouted) – scroll on for Fancy Food Show deliciousness!
Starting with standouts in craft chocolate:
Some favorites in the fine chocolate category, also organic of course:
Some fine pastry and dessert hits:
I love placing great artisan brands into great upscale stores, and am already looking forward to the next Fancy Food Show.
by professional speaker and chocolate expert Valerie Beck
I love speaking about the history and health benefits of chocolate, and about entrepreneurship. Getting me to stop talking about my passion topics would be the hard part!
I also love “chocolate scouting:” visiting old chocolate friends and searching out new ones, in any given neighborhood.
So when I was invited to speak to a women’s initiative group at a law firm in New Jersey, with time the next day to explore a favorite neighborhood in New York, I hopped onto a flight and off I went!
Thank you to my sister law school alumna Chris Osvald-Mruz of Lowenstein Sandler for inviting me to speak to her group of partners, clients, and contacts, after we sat next to each other at a reunion dinner in Cambridge to celebrate 60 years of women graduates of Harvard Law School.
She asked for my “Eat Chocolate, Be Skinny” talk, plus remarks on how I transitioned from law to entrepreneurship, founding the original chocolate tours years ago and now working on speaking and consulting projects. I’m always happy to create a custom talk, especially for such a special client.
What a treat it was to talk with her ultra-professional and ultra-engaged group on how to interpret chocolate bar labels and choose the right kind of chocolate for maximum health benefits, how to choose ethical chocolate, and how to use the ABCs of Attitude, Belief, and Commitment in any transition, career, or project. We also sampled raw cocoa beans (pure health!), and delicious and satisfying bean-to-bar chocolate that I brought from Askinosie.
Plus, I was thrilled to be able to include delicious chocolates by another friend, Elyissia Wassung of 2 Chicks With Chocolate, who is located in New Jersey not far from the law firm and who set up such an enticing display that I was impressed with the audience for being able to stick to savory food and my chocolate samples during my talk, before diving into her creations later during the Chocolate Hour!
At the end of the night, I gave away one of my Sweet & Chic sets in a prize drawing.
The evening was elegant and energized, filled with food, fun, networking, and of course chocolate, and I was honored to be part of it!
The next day, I zipped across the river to Manhattan in an Uberx, for a day visiting old friends and new in “sweet Soho.”
Among the many stops I made in this delicious New York City neighborhood was the famous bakery of Dominique Ansel, creator of the Cronut – a croissant-doughnut pastry with deliciously layered dough and ever-changing flavors. Cronuts sell out practically by dawn of course, but there’s no shortage of classic and whimsical French pastry on hand any time of day, including some of the best macarons and canneles anywhere.
I enjoyed hearing Chef Dominique speak at the Fancy Food Show in New York last year. He was very humble, and spoke of growing up poor in France, saving money as a boy for a beautiful shirt, and then hanging it in his closet to save it for a special occasion. When that occasion finally came, years later, he found that he had outgrown the shirt! He learned to seize the moment, and do it now.
After visiting Laduree and other lovely locations, it was time for some chic with my sweet, so I popped into one of my favorite boutiques anywhere, M Missoni. I held a book signing event there a few years ago, wear the brand and the parent brand Missoni regularly and with relish, and was delighted to see the Soho team!
A trip to sweet Soho wouldn’t be as glamorous without a stop inside the gilded cocoa room at Mariebelle, where I had lunch – yes, actual savory food! 🙂 – followed by an exquisite chocolate mousse cake and spicy Aztec hot chocolate.
Then, it was back to sweet home Chicago, where the excitement of the trip didn’t end, as a stunning bouquet of flowers from my dear and thoughtful client greeted me at home the next day.
It’s a joy to work with great people, doing what I love, and spreading chocolate education and enjoyment. That’s Uplift Through Chocolate!
For more information on my speaking engagements, click my old site or my new rebranding site – in beta but live:
Sweet Travel: Our 2015 Chocolate Uplift Travel Club Destinations
by Valerie Beck, chocolate expert, culinary travel pioneer, and founder of the one and only Chocolate Uplift Travel Club
Happy new year!
Have you made your 2015 travel plans yet?
Let’s make them sweeter: travel with me to one or more of the below destinations, where I’ll open my address book of friends and contacts I’ve made throughout my chocolatey career, and will take you behind the scenes to visit top chocolatiers and chefs. We’ll experience the local culture the way the local style-setters do, and we’ll enjoy the best in food, fashion, art, and of course chocolate.
A few of the trips have 2 packages to choose from: all-inclusive, or a la carte. The double-package trips are Miami in January, LA in March, DC in April, Charleston and Savannah over Memorial Day weekend, Boston in May, and NYC over Veteran’s Day weekend.
And, you can vote on where you think our Labor Day and Columbus Day trips should go!
Scroll down for dates and destinations, contact me at firstname.lastname@example.org to book or with questions, and here’s to sweet travel!
2015 Chocolate Uplift Travel Club Destinations
Miami Chocolate Festival, Miami, Florida. Friday 1/23 – Sunday 1/25: Miami Chocolate Festival at the Fairchild Tropical Botanic Garden. Package 1: $2,000 includes hotel, meals, excursions, Chocolate Festival, meet-and-greets with select chocolatiers at the Festival. Package 2: $100 includes meet-and-greets at the Festival.
Florence Sweet & Chic, Florence, Italy. Wednesday 2/11 – Tuesday 2/17: Florence Artisanal Chocolate Festival, and Ferragamo Fashion & Shoes. Encompasses Valentine’s Day and President’s Day. Package: $3,200 includes hotel, meals, excursions, Festival, meet-and-greets at the Festival, tour of the Salvatore Ferragamo headquarters and museum.
SOBEWFF: Celebrity Chefs on the Beach, Miami, Florida. Friday 2/20 – Sunday 2/22. South Beach Wine & Food Festival. Package: $3,000 includes hotel, meals, excursions.
Turner and Truffles, Los Angeles, California. Friday 3/20 – Sunday 3/22. J.M.W. Turner exhibit at the Getty Museum, and our own Beverly Hills Bakery Tour created by Valerie Beck. Package 1: $2,200 includes hotel, meals, excursions, private tour of Turner exhibit, Beverly Hills Bakery Tour. Package 2: $120 includes private tour of Turner exhibit, and Beverly Hills Bakery Tour.
Cherry Blossoms and Chocolate, Washington, DC. Friday 4/10 – Sunday 4/12. National Cherry Blossom Festival, and Chef’s Dinner. Package 1: $2,350 includes hotel, meals, excursions, private Chef’s Dinner and chocolate tasting with a celebrity pastry chef. Package 2: $150 includes Chef’s Dinner and chocolate tasting.
Cacao Origin Trip, Quito and other points in Ecuador, South America. Friday 5/1 – Tuesday 5/5. Cocoa Farms and Capitol City of Enchanting Ecuador. Fly to Quito through Miami or Houston. Package: $2,500 includes hotels, meals, excursions, private tours of cocoa farms, meet-and-greets with cocoa farm owners and chocolate makers.
Sweet Home Chicago, Chicago, Illinois. Friday 5/15 – Sunday 5/17. National Restaurant Association Show additional activities including the original Chicago Chocolate Tour created by Valerie Beck. Book your own Show and hotel arrangements. Package: $150 includes private Chef’s Dinner, and Chicago Chocolate Tour.
Memorial Day Weekend in the Sweet South, Charleston, North Carolina, and Savannah, Georgia. Friday 5/22 – Monday 5/25. Two sweet and chic cities. Package 1: $3,000 includes hotels, meals, excursions, private tastings with pastry chefs and chocolatiers. Package 2: $200 includes private tastings with pastry chefs and chocolatiers.
Boston Sweet, Boston, Massachusetts. Friday 5/29 – Sunday 5/31. Sweet springtime, including the original Boston Chocolate Walking Tour created by Valerie Beck. Package 1: $2,750 includes hotel, meals, excursions, private tasting of the original Boston Cream Pie, Chocolate Tour. Package 2: $200 includes private tasting of the original Boston Cream Pie, Chocolate Tour.
Sweet Labor Day Weekend, destination tbd, cast your vote! Friday 9/4 – Monday 9/7.
Sweet Columbus Day Weekend, destination tbd, cast your vote! Friday 10/9 – Monday 10/12.
Eurochocolate: Italy Sweet and Chic, Perugia, Pisa, and Rome, Italy. Friday 10/6 – Friday 10/23. Eurochocolate Festival in Perugia, Italian cashmere, artisan chocolate of Pisa and Chocolate Valley, Roman chocolate and gelato. Package: $6,300 includes hotels, meals, excursions, Festival, private tour of an artisan chocolate manufactory, private tour of a cashmere manufactory, meet-and-greets, Rome’s oldest chocolate shop, Roman gelato tour, Italian fashion visits.
The Big Truffle: NYC Veteran’s Day Weekend, New York, New York. Friday 11/6 – Tuesday 11/10. Chocolate, art, fashion, and a parade, in New York City, including our own New York Pastry Paradise Tour created by Valerie Beck. Package 1: $3,300 includes hotel, meals, excursions, private tour of a chocolate manufactory, Pastry Paradise Tour, fashion and style excursion, museum visit with VIP status, Veteran’s Day parade viewing. Package 2: $300 includes chocolate manufactory tour, New York Pastry Paradise Tour, fashion and style excursion, museum visit.
Art Basel Miami Beach, Miami, Florida. Friday 12/4 – Sunday 12/6. Art Basel Miami Beach Festival, including our own sweet and chic excursions. Package: $2,800 includes hotel, meals, excursions, art festival, gallery parties, our own chocolate brunch, our own macaron tasting.
Some people call New York City the Big Apple. I call it the Big Truffle, because of its enormous number of top quality chocolate shops and bakeries!
I usually visit New York a couple of times a year, generally in summer for the Fancy Food Show, and in November for Veteran’s Day weekend. It’s always a treat visiting old friends and meeting new ones, and tasting what everyone has been up to.
Before I started my chocolate services business 9 years ago, I was a corporate lawyer (and of course already a chocolate maniac). While employed at a large law firm in Chicago, I once spent a winter in the New York office, doing aircraft leveraged lease deals (don’t ask). I worked more or less around the clock, and what kept me more or less sane was sneaking out of the conference room for a Teuscher Champagne Truffle. Now when I visit NYC, it’s all chocolate all the time – well, not quite: I always make time for New York’s amazing art, architecture, and fashion, so that the overall theme is “sweet and chic!”
I love New York, and my most recent trip this past Veteran’s Day weekend was inspirational. Here are 3 chocolatey NYC neighborhoods I visited, and the shops that make these areas sweet:
1. Chelsea / Greeley Square
Walking from the Eventi Hotel in Chelsea toward Midtown, I let the Chocolate Fairies of Sweet Serendipity lead me to the Broadway Bites outdoor foodstalls market. Once I discovered it, I couldn’t stay away! Favorites at B’way Bites:
Sigmund Pretzels not only makes delicious, buttery, soft pretzels in creative flavors such as pumpkin seed, they also make creative cookies, such as the Wancko Chocolate Chip Peanut Butter Cookie, which contains a pretzel. Yes, soft pretzel bites are IN the chocolate chip cookie! Delectable.
Macaron Parlour‘s pastry chefs make exquisite macarons with lovely texture. Their combination of pumpkin and chocolate – a pumpkin macaron with chocolate pumpkin ganache – plus the hand-drawn pumpkin illustration on each cookie, won me over instantly. (What’s the difference between a macaron and a macaroon? I wrote a brief post about it; click here!)
Breads Bakery had a sign in front of their Broadway Bites foodstall announcing that they make the best chocolate babka in New York according to New York Magazine. Their chocolate babka was $5 a slice, and it was worth it. Dense yet light, flavorful and not sweet, and ultra-chocolatey, I was tempted to buy a few loaves and throw a chocolate babka party in my hotel suite. I’m serious!
2. Midtown / Fifth Avenue
Michel Cluizel is a longtime favorite of mine, because this family-owned brand believes in chocolate sustainability, fair trade, and traditional French fine-chocolate magic, with no soy lecithin. (For my post on why I don’t want soy lecithin in my chocolate, click here.) Their Fifth Avenue store carries their charming macarolats, macaron-shaped chocolate bonbons with fillings such as raspberry, and also carries an abundance of their incredible chocolates, macarons, and more. They have a chocolate-making facility and museum in New Jersey, 30 minutes from Philadelphia, that we’re invited to visit next time – join me!
Jacques Torres goes by the nickname “Mr. Chocolate,” and his Rockefeller Center store reflects his sense of fun and his love of quality. Once, after chatting with the man himself at a chocolate show in New York a few years ago, I saw that he noticed a scrap of paper on the floor near his booth. He bent down, picked it up, and threw it away, showing in that tiny motion that he has the humility of the great.
Thomas Keller’s Bouchon Bakery has transformed whimsy into a Michelin star. I love Chef Keller’s transformation at Bouchon of well-known commercial candy bar and dessert concepts, into exquisite upscale versions made with premium ingredients. For example, the “Oh Oh” dessert in the photo was a heavenly chocolate-coated swirl of cream and cake. We visited his Beverly Hills Bouchon on the Beverly Hills Bakery Tour that I whipped up for one day only, last spring. Let’s do it again – cross-country Bouchon!
3. Brooklyn / Williamsburg
Getting off the train in Brooklyn, I turned right instead of left, and found myself at Woops bakery. Thank you, Chocolate Fairies of Sweet Serendipity, for leading me to this gem. Not only were the macarons well-textured and tasty, but the alfajores were nicely not-too-sweet, the decor was refreshing, and the staff were helpful with directions. I know Manhattan but was a relative newbie in Brooklyn and clearly lost – yet found!
Among the pioneers of the bean-to-bar chocolate revolution are chocolate-making brothers Rick and Michael Mast of Mast Brothers. I’ve been a fan of their chocolate bars since they began making them in 2007, so what a treat it was to go behind the scenes at their Brooklyn manufactory, where I saw the care that goes into each stage of operations (cocoa beans are sorted by hand, sea salt is sprinkled by hand onto finished chocolate bars), and where I tasted their chocolate in flowing form, straight out of the grinder, where fairtrade cocoa beans are mixed for 3 days with sugar and nothing else. I also felt the love that everyone at Mast Brothers has for the art of chocolate. Their brewed chocolate drinks at their drinking-chocolate shop a couple of doors down were also phenomenal, as were their chocolate chip cookies, bonbons, and of course chocolate bars.
My mission has always been Uplift Through Chocolate, and it was exciting to experience and taste chocolate love in many innovative forms on my latest trip to New York. For more photos, see #NYCNovember2014 on twitter or Instagram, where I post as @chocolateuplift.
Save the date of next Veteran’s Day weekend, and join me for another set of sweet and chic adventures in the Big Truffle – email me at email@example.com to get on the list.
Macarons have become a popular treat in the US, and perhaps this popularity is at the root of some confusion over what constitutes a macaron with 1 o, versus a macaroon with 2 o’s.
They are indeed 2 different cookies, though both almond-based:
Macaroons (2 o’s) originated in Italy, and are light yet dense cookies covered in coconut and often dipped in chocolate – the best part, right! They’re usually made from egg whites, sugar, and ground almonds.
Macarons (1 o), on the other hand, were popularized in France. They are delicate, meringue-based sandwich cookies made from almond flour, and are usually filled with jam, buttercream, or ganache. They are made in many colors and flavors, including chocolate of course.
Both cookies can be creative and delicious, yet macarons are definitely having a moment. I’ve started a hashtag to differentiate macarons on twitter and instagram: #macaronsnotmacaroons.