Sweet NYC: Heavenly Chocolate in Hell’s Kitchen and Beyond

by Valerie Beck, Chocolate Expert

View from Ink48, looking out over Hell's Kitchen toward Times Square
New York by night: view from the roofdeck at Ink48, looking out over Hell’s Kitchen toward Times Square.

My most recent trip to New York City – which I think of as not the Big Apple but the Big Truffle because of the abundance of chocolate deliciousness – was quick but scrumptious.

I was in town for the annual Fancy Food Show this summer (click here for my blog post on the 3 main trends I tracked there!), and in between Show visits, I took the opportunity to visit some of my favorite chocolate spots and other venues, while also scouting some new ones.

Since my time on this short trip was quite limited, I focused mainly on Manhattan’s much-transformed Hell’s Kitchen neighborhood, one of my favorites in NYC, because its central location west of the Theatre District and Times Square, and along the Hudson River, makes it easy to get downtown or uptown; it’s filled with wonderful bakeries and restaurants; and the Fancy Food Show at the Javits Center is within walking distance.This once-gritty neighborhood was the setting of the original Law & Order TV shows (that sound effect!). Today the neighborhood is part “gayborhood,” part chocolate and pastry paradise, and all delight.

Scroll for the deliciousness!

It's not a visit to NYC without a classic black-and-white cookie. My favorites are at Amy's Bread.
It’s not a visit to NYC without a classic black-and-white cookie. My favorites are at Amy’s Bread; her Hell’s Kitchen bakery is her original location of three.
Accidentally photobombed Sullivan Street Bakery owner/chef Jim Fahey when he was being taped for a French-Canadian tv show. His bomboloni are just so good. Afterward we had a good chat about cocoa nibs!
I accidentally photobombed Sullivan Street Bakery chef/owner/star Jim Lahey while he was being taped for a French-Canadian tv show. His bomboloni / Italian doughnuts are just so good; I have a chocolate one for breakfast every day I’m in the neighborhood. After he finished taping, we had a good chat about cocoa nibs.
You might say I “hailed a cookie” at Donna Bell’s Bake Shop, a Southern-inspired bakery co-owned by NCIS actress Pauley Perrette and named after her late mother. Actually I snapped this photo around the corner from the bakery, against a taxi-themed window, while a little cluster of (other) tourists gathered to watch!

From Hell’s Kitchen, I started heading uptown:

Had a blast at the Gap x Big Gay Ice Cream collaboration at the clothing brand's Fifth Avenue flagship store. It was a hot day, so I ate that delicious ice cream sandwich fast. What happened to my new collab tshirt, shown here as the background? Click to find out!
Had a blast at the Gap x Big Gay Ice Cream collaboration at the clothing brand’s Fifth Avenue flagship store. It was a hot day, so I ate that delicious ice cream sandwich fast. What happened to my new collab tshirt, shown here as the background, after I returned to Chicago? Click to find out!
Enjoyed a bite or two of new in-development Dutch brand Johnny Doodle Chocolate, which a Dutch executive brought to the Fancy Food Show for me, while planning my visit to the Metropolitan Museum of Art
While planning my visit to the Metropolitan Museum of Art, I enjoyed a bite or two of delicious new in-development Dutch brand Johnny Doodle Chocolate – this was the fudge brownie flavor – which a company executive was kind enough to bring from The Netherlands to the NYC Fancy Food Show for me to try, since we were both in town.
Across from the Met. I walked to the Upper East Side from Hell's Kitchen, and took an Uber back!
The Upper East Side, near the Met Museum. I walked the 2.5 miles to the UES from Hell’s Kitchen, and took an Uber back.

Can’t get enough New York? Same here! Click for my previous posts on Sweet Soho, and 3 Chocolatey NYC Neighborhoods.

Secret community garden, Hell's Kitchen. See you next time, NYC!
Secret community garden, Hell’s Kitchen.
Sweet souvenir: this extremely chocolatey croissant from Sullivan Street Bakery sneaked home with me.
Sweet souvenir: this extremely chocolatey croissant from Sullivan Street Bakery sneaked home with me.

“Keep eating real chocolate!”

Your friend in chocolate,

Valerie

Valerie Beck, The Chocolate Queen

CEO/Founder Chocolate Uplift

www.valeriebeckchocolateuplift.com

chocolateuplift@gmail.com

Instagram: @chocolateuplift

Sweet NYC: Fancy Food Show

by Valerie Beck, Chocolate Expert and Chocolate Broker

Fresh new business cards from moo arrived just in time
Fresh new business cards from moo arrived just in time for my trip to the Fancy Food Show.

New York City – the “Big Apple” – turns into what I call the “Big Truffle” every summer during the Fancy Food Show. Chefs, brands, and chocolate makers from across the country and around the world set up displays, so that retailers, the media, and brokers can come see and sample what’s new.

As a chocolate consultant and broker, who never misses a chance to visit friends, clients, and my favorite shops and museums in NYC, the Fancy Food Show is a joy every year.

Good morning, NYC and Freedom Tower, from the Queensboro Bridge
Good morning, NYC and Freedom Tower, from the Queensboro Bridge.

The trends I focused on at the Show this year were craft chocolate (small-batch chocolate made from fair trade or direct trade cacao), fine chocolate (made with premium ingredients for chefs and consumers), and fine pastry and dessert (made with premium ingredients).

While in NYC I also received a special delivery of a new Dutch chocolate brand not yet sold in the States, attended a mini college reunion for classmates who live in or near New York or who like me were traveling there, and did some chocolate scouting (click here for the separate blog post on the heavenly chocolate and pastry I scouted) – scroll on for Fancy Food Show deliciousness!

Starting with standouts in craft chocolate:

One of the best chocolate bars I have tasted in some time: Madagascar by Willie's Cacao
One of the absolute best chocolate bars I have tasted in some time: Madagascar by Willie’s Cacao of England. Exquisitely smooth, pure, flavorful craft chocolate, with a fruity zing.
Raw craft chocolate by Raaka, Belize origin, aged in bourbon casks, for a rich and appealing intensity
Raw organic craft chocolate by Raaka of Brooklyn, Belize origin, aged in bourbon casks, for a rich and appealing intensity.
Blue Bandana craft chocolate, part of Lake Champlain Chocolate
Blue Bandana craft chocolate, a promising new brand that is part of Lake Champlain Chocolates of Vermont.

Some favorites in the fine chocolate category, also organic of course:

Having fun with Pacari founder Santiago Peralta and Team Pacari
Having fun with Pacari founder Santiago Peralta and Team Pacari, who came all the way from enchanting Ecuador with some enchanting new flavors such as rose chocolate, and my favorite lemongrass chocolate!
Made in Switzerland, finished in Brooklyn, organic and accessible Milkboy Chocolate
Made in Switzerland, finished in Brooklyn, organic and accessible Milkboy Chocolate.

Some fine pastry and dessert hits:

Loved the vegan chocolate gelato and more by star chef Nancy at Nancy's Fancy
Loved the ultra-premium vegan chocolate gelato and more by James Beard award-winning chef Nancy Silverton of Nancy’s Fancy.
The new macaron kits from Dana's Bakery grabbed a lot of fun attention.
The new macaron kits from Dana’s Bakery grabbed a lot of fun attention.
In my
In my “not chocolate but still delicious” category: Liege waffles by newcomer The Belgian Kitchen. #dipitinchocolate
Always love tasting what's new from Grey Ghost Bakery.
I always love tasting what’s new from Grey Ghost Bakery, and was delighted to experience some spiciness in the new Chocolate Cayenne cookie. #aztecrevivalism
Creative cookie-mix-in-a-jar by Sisters Gourmet
Creative cookie-mix-in-a-jar by Sisters Gourmet.

I love placing great artisan brands into great upscale stores, and am already looking forward to the next Fancy Food Show.

“Keep eating real chocolate!”

Your friend in chocolate,

Valerie

Met up with my college reunion class for a New York mini reunion while in town, wearing my very first baseball cap ever, which I purchased a month earlier at our full reunion on campus!
I met up with my Harvard College reunion class for a New York mini reunion while in town, wearing my very first baseball cap ever, which I purchased a month earlier at our full reunion on campus. We had a blast, and one classmate had a way of snapping fun semi-candids!
I sampled this secret new in-development Dutch brand to my mini reunion gathering, which I had just received from a brand executive who brought it to me at the Show from The Netherlands. Everyone loved the milk chocolate with speculoos (waffle cookie), with one taste tester/classmate proclaiming that it tasted like an upscale twix bar!
I sampled this tasty new in-development Dutch brand Johnny Doodle – organic, of course – to my mini reunion gathering, which I had just received from a brand executive who brought it to me at the Show in NYC from The Netherlands. Everyone loved the milk chocolate with speculoos (waffle cookie), with one taste tester/classmate proclaiming that it tasted like an upscale twix bar!

Valerie Beck, The Chocolate Queen

CEO/Founder Chocolate Uplift

www.valeriebeckchocolateuplift.com

chocolateuplift@gmail.com

Instagram: @chocolateuplift

Sweet Speaker, Sweet Soho

Sweet Speaker, Sweet Soho

by professional speaker and chocolate expert Valerie Beck

Louvre cake at Mariebelle NYC
Louvre cake at Mariebelle NYC

I love speaking about the history and health benefits of chocolate, and about entrepreneurship. Getting me to stop talking about my passion topics would be the hard part!

I also love “chocolate scouting:” visiting old chocolate friends and searching out new ones, in any given neighborhood.

So when I was invited to speak to a women’s initiative group at a law firm in New Jersey, with time the next day to explore a favorite neighborhood in New York, I hopped onto a flight and off I went!

Ready for takeoff, after a stop at the airport spa
Ready for takeoff, after a stop at the airport spa

Thank you to my sister law school alumna Chris Osvald-Mruz of Lowenstein Sandler for inviting me to speak to her group of partners, clients, and contacts, after we sat next to each other at a reunion dinner in Cambridge to celebrate 60 years of women graduates of Harvard Law School.

She asked for my “Eat Chocolate, Be Skinny” talk, plus remarks on how I transitioned from law to entrepreneurship, founding the original chocolate tours years ago and now working on speaking and consulting projects. I’m always happy to create a custom talk, especially for such a special client.

With Chris and Mary of the Lowenstein firm after speaking to 70 women at their STRIDES women's initiative
With Chris and Mary of the Lowenstein firm after speaking to 70 women at their STRIDES women’s initiative

What a treat it was to talk with her ultra-professional and ultra-engaged group on how to interpret chocolate bar labels and choose the right kind of chocolate for maximum health benefits, how to choose ethical chocolate, and how to use the ABCs of Attitude, Belief, and Commitment in any transition, career, or project. We also sampled raw cocoa beans (pure health!), and delicious and satisfying bean-to-bar chocolate that I brought from Askinosie.

Plus, I was thrilled to be able to include delicious chocolates by another friend, Elyissia Wassung of 2 Chicks With Chocolate, who is located in New Jersey not far from the law firm and who set up such an enticing display that I was impressed with the audience for being able to stick to savory food and my chocolate samples during my talk, before diving into her creations later during the Chocolate Hour!

Jewelry box or chocolate box? Exquisite chocolate truffles by 2 Chicks with Chocolate at my speaking engagement
Jewelry box or chocolate box? Exquisite chocolate truffles by 2 Chicks with Chocolate

At the end of the night, I gave away one of my Sweet & Chic sets in a prize drawing.

One of my Chocolate Uplift "Sweet & Chic" gift sets, available at my speaking engagements or on my website
One of my Chocolate Uplift “Sweet & Chic” gift sets, in “think pink” with scarf, pouch, and chocolate, available at my speaking engagements or on my website

The evening was elegant and energized, filled with food, fun, networking, and of course chocolate, and I was honored to be part of it!

"White chocolate" architecture in sweet Soho NYC
“White chocolate” architecture in sweet Soho NYC

The next day, I zipped across the river to Manhattan in an Uberx, for a day visiting old friends and new in “sweet Soho.”

Pastry parade at Dominique Ansel
Pastry parade at Dominique Ansel

Among the many stops I made in this delicious New York City neighborhood was the famous bakery of Dominique Ansel, creator of the Cronut – a croissant-doughnut pastry with deliciously layered dough and ever-changing flavors. Cronuts sell out practically by dawn of course, but there’s no shortage of classic and whimsical French pastry on hand any time of day, including some of the best macarons and canneles anywhere.

I enjoyed hearing Chef Dominique speak at the Fancy Food Show in New York last year. He was very humble, and spoke of growing up poor in France, saving money as a boy for a beautiful shirt, and then hanging it in his closet to save it for a special occasion. When that occasion finally came, years later, he found that he had outgrown the shirt! He learned to seize the moment, and do it now.

After visiting Laduree and other lovely locations, it was time for some chic with my sweet, so I popped into one of my favorite boutiques anywhere, M Missoni. I held a book signing event there a few years ago, wear the brand and the parent brand Missoni regularly and with relish, and was delighted to see the Soho team!

From sweet to chic, at M Missoni
Sweet and chic, at M Missoni

A trip to sweet Soho wouldn’t be as glamorous without a stop inside the gilded cocoa room at Mariebelle, where I had lunch – yes, actual savory food! 🙂 – followed by an exquisite chocolate mousse cake and spicy Aztec hot chocolate.

Aztec revivalism in French splendor at Mariebelle
Aztec revivalism in French splendor at Mariebelle

Then, it was back to sweet home Chicago, where the excitement of the trip didn’t end, as a stunning bouquet of flowers from my dear and thoughtful client greeted me at home the next day.

Thank you!
Thank you!

It’s a joy to work with great people, doing what I love, and spreading chocolate education and enjoyment. That’s Uplift Through Chocolate!

Have chocolate, will travel
Have chocolate, will travel

For more information on my speaking engagements, click my old site or my new rebranding site – in beta but live:

www.chicagochocolatetours.com/speaking/

www.valeriebeckchocolateuplift.com/

“Keep eating real chocolate!”

Your sweet speaker,

Valerie

chocolateuplift@gmail.com

Sweet Travel: Our 2015 Chocolate Uplift Travel Club Destinations

Sweet Travel: Our 2015 Chocolate Uplift Travel Club Destinations

by Valerie Beck, chocolate expert, culinary travel pioneer, and founder of the one and only Chocolate Uplift Travel Club

Here's to sweet takeoffs and landings in 2015 and beyond!
Here’s to sweet takeoffs and landings in 2015 and beyond!

Happy new year!

Have you made your 2015 travel plans yet?

Let’s make them sweeter: travel with me to one or more of the below destinations, where I’ll open my address book of friends and contacts I’ve made throughout my chocolatey career, and will take you behind the scenes to visit top chocolatiers and chefs. We’ll experience the local culture the way the local style-setters do, and we’ll enjoy the best in food, fashion, art, and of course chocolate.

A few of the trips have 2 packages to choose from: all-inclusive, or a la carte. The double-package trips are Miami in January, LA in March, DC in April, Charleston and Savannah over Memorial Day weekend, Boston in May, and NYC over Veteran’s Day weekend.

And, you can vote on where you think our Labor Day and Columbus Day trips should go!

Scroll down for dates and destinations, contact me at chocolateuplift@gmail.com to book or with questions, and here’s to sweet travel!

2015 Chocolate Uplift Travel Club Destinations

At a previous Miami Chocolate Festival: brigadeiros (Brazilian truffles) by Samba Gourmet
At a previous Miami Chocolate Festival: brigadeiros (Brazilian truffles) by Samba Gourmet

Miami Chocolate Festival, Miami, Florida. Friday 1/23 – Sunday 1/25: Miami Chocolate Festival at the Fairchild Tropical Botanic Garden. Package 1: $2,000 includes hotel, meals, excursions, Chocolate Festival, meet-and-greets with select chocolatiers at the Festival. Package 2: $100 includes meet-and-greets at the Festival.

Florence chocolates
At Migone Chocolates in Florence

Florence Sweet & Chic, Florence, Italy. Wednesday 2/11 – Tuesday 2/17: Florence Artisanal Chocolate Festival, and Ferragamo Fashion & Shoes. Encompasses Valentine’s Day and President’s Day. Package: $3,200 includes hotel, meals, excursions, Festival, meet-and-greets at the Festival, tour of the Salvatore Ferragamo headquarters and museum.

View from my room at the Surfcomber Hotel, Miami Beach
View from my room at the Surfcomber Hotel, Miami Beach

SOBEWFF: Celebrity Chefs on the Beach, Miami, Florida. Friday 2/20 – Sunday 2/22. South Beach Wine & Food Festival. Package: $3,000 includes hotel, meals, excursions.

On last year's Beverly Hills Bakery Tour
At Le Mervetty on last year’s Beverly Hills Bakery Tour

Turner and Truffles, Los Angeles, California. Friday 3/20 – Sunday 3/22. J.M.W. Turner exhibit at the Getty Museum, and our own Beverly Hills Bakery Tour created by Valerie Beck. Package 1: $2,200 includes hotel, meals, excursions, private tour of Turner exhibit, Beverly Hills Bakery Tour. Package 2: $120 includes private tour of Turner exhibit, and Beverly Hills Bakery Tour.

At our private tasting with Chef Santosh at Co.Co.Sala last year in DC
At our private tasting with Chef Santosh at Co.Co.Sala last year in DC

Cherry Blossoms and Chocolate, Washington, DC. Friday 4/10 – Sunday 4/12. National Cherry Blossom Festival, and Chef’s Dinner. Package 1: $2,350 includes hotel, meals, excursions, private Chef’s Dinner and chocolate tasting with a celebrity pastry chef. Package 2: $150 includes Chef’s Dinner and chocolate tasting.

About to sample fresh cacao in Ecuador
About to sample fresh cacao in Ecuador

Cacao Origin Trip, Quito and other points in Ecuador, South America. Friday 5/1 – Tuesday 5/5. Cocoa Farms and Capitol City of Enchanting Ecuador. Fly to Quito through Miami or Houston. Package: $2,500 includes hotels, meals, excursions, private tours of cocoa farms, meet-and-greets with cocoa farm owners and chocolate makers.

Sweet home Chicago
Sweet home Chicago

Sweet Home Chicago, Chicago, Illinois. Friday 5/15 – Sunday 5/17. National Restaurant Association Show additional activities including the original Chicago Chocolate Tour created by Valerie Beck. Book your own Show and hotel arrangements. Package: $150 includes private Chef’s Dinner, and Chicago Chocolate Tour.

Sweet Savannah (photo: Visit Savannah)
Sweet Savannah (photo: Visit Savannah)

Memorial Day Weekend in the Sweet South, Charleston, North Carolina, and Savannah, Georgia. Friday 5/22 – Monday 5/25. Two sweet and chic cities. Package 1: $3,000 includes hotels, meals, excursions, private tastings with pastry chefs and chocolatiers. Package 2: $200 includes private tastings with pastry chefs and chocolatiers.

Presentation of the original Boston Cream Pie
Presentation of the original Boston Cream Pie, on a previous Boston trip

Boston Sweet, Boston, Massachusetts. Friday 5/29 – Sunday 5/31. Sweet springtime, including the original Boston Chocolate Walking Tour created by Valerie Beck. Package 1: $2,750 includes hotel, meals, excursions, private tasting of the original Boston Cream Pie, Chocolate Tour. Package 2: $200 includes private tasting of the original Boston Cream Pie, Chocolate Tour.

Sweet Labor Day Weekend, destination tbd, cast your vote! Friday 9/4 – Monday 9/7.

Sweet Columbus Day Weekend, destination tbd, cast your vote! Friday 10/9 – Monday 10/12.

Rome
Rome

Eurochocolate: Italy Sweet and Chic, Perugia, Pisa, and Rome, Italy. Friday 10/6 – Friday 10/23. Eurochocolate Festival in Perugia, Italian cashmere, artisan chocolate of Pisa and Chocolate Valley, Roman chocolate and gelato. Package: $6,300 includes hotels, meals, excursions, Festival, private tour of an artisan chocolate manufactory, private tour of a cashmere manufactory, meet-and-greets, Rome’s oldest chocolate shop, Roman gelato tour, Italian fashion visits.

Behind the scenes at Mast Brothers Chocolate
Behind the scenes at Mast Brothers Chocolate

The Big Truffle: NYC Veteran’s Day Weekend, New York, New York. Friday 11/6 – Tuesday 11/10. Chocolate, art, fashion, and a parade, in New York City, including our own New York Pastry Paradise Tour created by Valerie Beck. Package 1: $3,300 includes hotel, meals, excursions, private tour of a chocolate manufactory, Pastry Paradise Tour, fashion and style excursion, museum visit with VIP status, Veteran’s Day parade viewing. Package 2: $300 includes chocolate manufactory tour, New York Pastry Paradise Tour, fashion and style excursion, museum visit.

Grilled chocolate croissants for brunch (photo: Cao Chocolates)
Grilled chocolate croissants for brunch (photo: Cao Chocolates)

Art Basel Miami Beach, Miami, Florida. Friday 12/4 – Sunday 12/6. Art Basel Miami Beach Festival, including our own sweet and chic excursions. Package: $2,800 includes hotel, meals, excursions, art festival, gallery parties, our own chocolate brunch, our own macaron tasting.

Cheers from Miami!
Cheers from Miami!

See you soon – onward and upward!

~ Valerie

chocolateuplift@gmail.com

3 Chocolatey NYC Neighborhoods

3 Chocolatey NYC Neighborhoods

By Valerie Beck, traveling chocolate expert 

Veteran's Day meets pre Christmas at Rockefeller Center NYC
Veteran’s Day meets pre-Christmas at Rockefeller Center in NYC

Some people call New York City the Big Apple. I call it the Big Truffle, because of its enormous number of top quality chocolate shops and bakeries!

I usually visit New York a couple of times a year, generally in summer for the Fancy Food Show, and in November for Veteran’s Day weekend. It’s always a treat visiting old friends and meeting new ones, and tasting what everyone has been up to.

Before I started my chocolate services business 9 years ago, I was a corporate lawyer (and of course already a chocolate maniac). While employed at a large law firm in Chicago, I once spent a winter in the New York office, doing aircraft leveraged lease deals (don’t ask). I worked more or less around the clock, and what kept me more or less sane was sneaking out of the conference room for a Teuscher Champagne Truffle. Now when I visit NYC, it’s all chocolate all the time – well, not quite: I always make time for New York’s amazing art, architecture, and fashion, so that the overall theme is “sweet and chic!”

I love New York, and my most recent trip this past Veteran’s Day weekend was inspirational. Here are 3 chocolatey NYC neighborhoods I visited, and the shops that make these areas sweet:

1. Chelsea / Greeley Square

Broadway Bites at Greeley Square Park
Broadway Bites at Greeley Square Park

Walking from the Eventi Hotel in Chelsea toward Midtown, I let the Chocolate Fairies of Sweet Serendipity lead me to the Broadway Bites outdoor foodstalls market. Once I discovered it, I couldn’t stay away! Favorites at B’way Bites:

Sigmund's chocolate chip pretzel cookie
The pretzel is in the cookie

Sigmund Pretzels not only makes delicious, buttery, soft pretzels in creative flavors such as pumpkin seed, they also make creative cookies, such as the Wancko Chocolate Chip Peanut Butter Cookie, which contains a pretzel. Yes, soft pretzel bites are IN the chocolate chip cookie! Delectable.

Chocolate Pumpkin Macaron by Macaron Parlour
Chocolate Pumpkin genius

Macaron Parlour‘s pastry chefs make exquisite macarons with lovely texture. Their combination of pumpkin and chocolate – a pumpkin macaron with chocolate pumpkin ganache – plus the hand-drawn pumpkin illustration on each cookie, won me over instantly. (What’s the difference between a macaron and a macaroon? I wrote a brief post about it; click here!)

Award-winning and award-deserving chocolate babka
Award-winning and award-deserving chocolate babka

Breads Bakery had a sign in front of their Broadway Bites foodstall announcing that they make the best chocolate babka in New York according to New York Magazine. Their chocolate babka was $5 a slice, and it was worth it. Dense yet light, flavorful and not sweet, and ultra-chocolatey, I was tempted to buy a few loaves and throw a chocolate babka party in my hotel suite. I’m serious!

View from my suite at the Eventi Hotel. #empirestateofmind
View from my suite at the Eventi Hotel #empirestateofmind

2. Midtown / Fifth Avenue

Marvelousness at Michel Cluizel
Marvelousness at Michel Cluizel

Michel Cluizel is a longtime favorite of mine, because this family-owned brand believes in chocolate sustainability, fair trade, and traditional French fine-chocolate magic, with no soy lecithin. (For my post on why I don’t want soy lecithin in my chocolate, click here.) Their Fifth Avenue store carries their charming macarolats, macaron-shaped chocolate bonbons with fillings such as raspberry, and also carries an abundance of their incredible chocolates, macarons, and more. They have a chocolate-making facility and museum in New Jersey, 30 minutes from Philadelphia, that we’re invited to visit next time – join me!

"Love Potion Number 9"
“Love Potion Number 9”

Jacques Torres goes by the nickname “Mr. Chocolate,” and his Rockefeller Center store reflects his sense of fun and his love of quality. Once, after chatting with the man himself at a chocolate show in New York a few years ago, I saw that he noticed a scrap of paper on the floor near his booth. He bent down, picked it up, and threw it away, showing in that tiny motion that he has the humility of the great.

Elegant whimsy, outrageous deliciousness, and a Michelin star
Elegant whimsy, outrageous deliciousness, and a Michelin star

Thomas Keller’s Bouchon Bakery has transformed whimsy into a Michelin star. I love Chef Keller’s transformation at Bouchon of well-known commercial candy bar and dessert concepts, into exquisite upscale versions made with premium ingredients. For example, the “Oh Oh” dessert in the photo was a heavenly chocolate-coated swirl of cream and cake. We visited his Beverly Hills Bouchon on the Beverly Hills Bakery Tour that I whipped up for one day only, last spring. Let’s do it again – cross-country Bouchon!

Midtown means Saks, which means 10022 Shoe, which means Ferragamo #sweetandchic
Midtown means Saks, which means 10022 Shoe, which means Ferragamo #sweetandchic

3. Brooklyn / Williamsburg

Skyscraper of macarons
Skyscraper of macarons

Getting off the train in Brooklyn, I turned right instead of left, and found myself at Woops bakery. Thank you, Chocolate Fairies of Sweet Serendipity, for leading me to this gem. Not only were the macarons well-textured and tasty, but the alfajores were nicely not-too-sweet, the decor was refreshing, and the staff were helpful with directions. I know Manhattan but was a relative newbie in Brooklyn and clearly lost – yet found!

Bean-to-bar behind the scenes
Bean-to-bar behind the scenes

Among the pioneers of the bean-to-bar chocolate revolution are chocolate-making brothers Rick and Michael Mast of Mast Brothers. I’ve been a fan of their chocolate bars since they began making them in 2007, so what a treat it was to go behind the scenes at their Brooklyn manufactory, where I saw the care that goes into each stage of operations (cocoa beans are sorted by hand, sea salt is sprinkled by hand onto finished chocolate bars), and where I tasted their chocolate in flowing form, straight out of the grinder, where fairtrade cocoa beans are mixed for 3 days with sugar and nothing else. I also felt the love that everyone at Mast Brothers has for the art of chocolate. Their brewed chocolate drinks at their drinking-chocolate shop a couple of doors down were also phenomenal, as were their chocolate chip cookies, bonbons, and of course chocolate bars.

Flatiron Building NYC #onwardandupward
Flatiron Building NYC #onwardandupward

My mission has always been Uplift Through Chocolate, and it was exciting to experience and taste chocolate love in many innovative forms on my latest trip to New York. For more photos, see #NYCNovember2014 on twitter or Instagram, where I post as @chocolateuplift.

With Rick Mast
With Rick Mast

Save the date of next Veteran’s Day weekend, and join me for another set of sweet and chic adventures in the Big Truffle – email me at chocolateuplift@gmail.com to get on the list.

“Keep eating chocolate, and eat real chocolate!”

~ Your friend in chocolate,

Valerie

Macaron vs. Macaroon

Macaron vs. Macaroon

By chocolate expert – and lover of both macarons and macaroons – Valerie Beck, founder of Chocolate Uplift and Chicago Chocolate Tours 

Red Velvet and Chocolate Pumpkin Macarons by Macaron Parlour in New York City
Red Velvet and Chocolate Pumpkin Macarons by Macaron Parlour in New York City (macarons with 1 o)

Macarons have become a popular treat in the US, and perhaps this popularity is at the root of some confusion over what constitutes a macaron with 1 o, versus a macaroon with 2 o’s.

They are indeed 2 different cookies, though both almond-based:

Macaroons (2 o’s) originated in Italy, and are light yet dense cookies covered in coconut and often dipped in chocolate – the best part, right! They’re usually made from egg whites, sugar, and ground almonds.

Chocolate-Dipped Macaroon at the Kendall College student-run cafe
Delicious Chocolate-Dipped Macaroon at the student-run cafe at Kendall College, where I’m a part-time Professor (macaroon, with 2 o’s)

Macarons (1 o), on the other hand, were popularized in France. They are delicate, meringue-based sandwich cookies made from almond flour, and are usually filled with jam, buttercream, or ganache. They are made in many colors and flavors, including chocolate of course.

Sweet and chic: macaron scarf at Laduree NYC
Sweet and chic: macaron scarf at Laduree NYC

Both cookies can be creative and delicious, yet macarons are definitely having a moment. I’ve started a hashtag to differentiate macarons on twitter and instagram: #macaronsnotmacaroons.

Salted Caramel Macaron Ice Cream Sandwich with Chocolate Macarons, at Francois Payard Patisserie in NYC (#macaronsnotmacaroons)
Salted Caramel Macaron Ice Cream Sandwich with Chocolate Macaron, at Francois Payard Patisserie in NYC (#macaronsnotmacaroons)

What a difference an o makes!

Either way, buon appetito, and bon appetit!

Want more? Click for info on booking me to speak to your group on chocolate history, myths, and marvels!