Original Beans: Sweet Sustainability

by Valerie Beck, chocolate expert

11069778_729734453823424_3030487642532374257_o
Look what arrived at the Chocolate Uplift office: elegant and delicious craft chocolate bars by Original Beans, an Amsterdam company.

A wonderful question to ask ourselves from time to time, beyond “what should I do with my life,” is “what does life ask of me.” Find a way to contribute, a problem to solve, or a hurt to heal, and you can find a fulfilling life.

Along this path of living meaningfully, we can also find pure and exquisitely delicious Original Beans chocolate, founded by entrepreneur and conservationist Philipp Kauffmann, whose bean-to-bar chocolate business plants or preserves a cacao tree for every chocolate bar purchased.

IMG_20151126_171155
Cacao tree, with pods and flowers. Each pod holds approximately 40 cocoa beans on average. This particular tree is in the US Botanic Garden in Washington DC; I visited the Garden most recently over Thanksgiving 2015 to see how this beauty was doing! Cacao trees generally grow in rainforests, within 20 degrees of the Earth’s equator. This one is in a greenhouse, for the public to view and admire.

Chocolate done right is not candy. It is food, glorious food, made from the cocoa bean (cacao), which is the seed of the fruit of the cocoa tree. Chocolate is agricultural.

20151119_092839
Cocoa beans, around the size of almonds. These are from Venezuela.

The cocoa bean is basically a multivitamin. Rich in vitamins, minerals, antioxidants, and fiber, cacao is a superfood that needs no artificial ingredients, preservatives, fillers, or unpronounceables to turn it into chocolate. Add a touch of sugar to the meticulous process of fermenting, roasting, and grinding the cacao, and you have craft chocolate. Real chocolate. From there you can add milk to make milk chocolate, or add inclusions such as nuts or sea salt. Real chocolate starts with and stays close to the cocoa bean.

12038412_735250483271821_8157419330392597672_n
Outrageously exquisite Piura Porcelana 75% chocolate bar by Original Beans, super smooth, with surprising but gentle notes of lime. Just 2 ingredients: cacao (from Peru in this case) and sugar. This means the chocolate is vegan, and gluten free. It’s also organic of course. And did I mention delicious! If you’re not a dark chocolate lover, this non-bitter bar will change your mind.

Original Beans highlights the link between craft chocolate and sustainability with its brilliant “one bar, one tree” initiative. Buy a bar, and a tree is planted or maintained, for future chocolate lovers. Eat it forward.

Indeed, all of the craft chocolate makers I meet or represent believe in the social responsibility aspects of making chocolate, such as using cacao from direct trade or fair trade sources instead of from the child slave labor sources that Big Chocolate relies on.

One way Original Beans extends its sustainability platform explicitly into social justice is through its delicious Femmes de Virunga chocolate bar, which provides female cacao growers in the Congo with seedlings, education, and a local radio program, supporting Congolese women’s participation in the local and global economy. That’s “Uplift Through Chocolate,” and that’s the kind of theme I touch on in my Chocolate Wellness talks and tastings.

2015-11-28 12.54.12
Social justice in edible form, this luscious Femmes de Virunga dark milk chocolate bar by Original Beans is ultra creamy, organic, and made with nothing other than cacao, milk, and sugar. Nothing artificial, nothing made in a lab, nothing unpronounceable. Purchase of this bar helps women cocoa farmers and Virunga National Park in the Democratic Republic of Congo. And did I mention it’s delicious!

Search #teamvirunga and #onebaronetree on social media for more details, and check out my #chocolatefreedomproject for ways to participate in the ethical chocolate movement. (Jump into all of it through my Instagram.)

Flavor is king, you say? Don’t worry, you’ll love the rich, pure, creamy flavors of Original Beans chocolate bars. There’s an elegance to the flavor profiles that is completely enchanting.

2015-11-28 12.52.28
White chocolate splendor: Edel Weiss 40% by Original Beans, with no vanilla, lecithin, or other additives. Just cocoa butter (from cocoa beans from the Dominican Republic for this bar), sugar, and milk. All organic. If you don’t like white chocolate, this one will change your mind. Pure tastes better. Delicious!

Real chocolate tastes better, and is better for you, for the growers, and for the environment.

What does life ask of you? Part of the answer: eat real chocolate!

Your friend in chocolate,

Valerie

Valerie Beck

CEO / Founder Chocolate Uplift

chocolate brokering and consulting services, and sweet speaking

www.valeriebeckchocolateuplift.com

chocolateuplift@gmail.com

@chocolateuplift on Instagram, twitter, and Facebook

Uplift Through Chocolate!

IMG_20151128_145033
Original Beans, and cocoa beans: a virtuous circle of deliciousness and sustainability.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s