Original Beans: Sweet Sustainability

by Valerie Beck, chocolate expert

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Look what arrived at the Chocolate Uplift office: elegant and delicious craft chocolate bars by Original Beans, an Amsterdam company.

A wonderful question to ask ourselves from time to time, beyond “what should I do with my life,” is “what does life ask of me.” Find a way to contribute, a problem to solve, or a hurt to heal, and you can find a fulfilling life.

Along this path of living meaningfully, we can also find pure and exquisitely delicious Original Beans chocolate, founded by entrepreneur and conservationist Philipp Kauffmann, whose bean-to-bar chocolate business plants or preserves a cacao tree for every chocolate bar purchased.

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Cacao tree, with pods and flowers. Each pod holds approximately 40 cocoa beans on average. This particular tree is in the US Botanic Garden in Washington DC; I visited the Garden most recently over Thanksgiving 2015 to see how this beauty was doing! Cacao trees generally grow in rainforests, within 20 degrees of the Earth’s equator. This one is in a greenhouse, for the public to view and admire.

Chocolate done right is not candy. It is food, glorious food, made from the cocoa bean (cacao), which is the seed of the fruit of the cocoa tree. Chocolate is agricultural.

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Cocoa beans, around the size of almonds. These are from Venezuela.

The cocoa bean is basically a multivitamin. Rich in vitamins, minerals, antioxidants, and fiber, cacao is a superfood that needs no artificial ingredients, preservatives, fillers, or unpronounceables to turn it into chocolate. Add a touch of sugar to the meticulous process of fermenting, roasting, and grinding the cacao, and you have craft chocolate. Real chocolate. From there you can add milk to make milk chocolate, or add inclusions such as nuts or sea salt. Real chocolate starts with and stays close to the cocoa bean.

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Outrageously exquisite Piura Porcelana 75% chocolate bar by Original Beans, super smooth, with surprising but gentle notes of lime. Just 2 ingredients: cacao (from Peru in this case) and sugar. This means the chocolate is vegan, and gluten free. It’s also organic of course. And did I mention delicious! If you’re not a dark chocolate lover, this non-bitter bar will change your mind.

Original Beans highlights the link between craft chocolate and sustainability with its brilliant “one bar, one tree” initiative. Buy a bar, and a tree is planted or maintained, for future chocolate lovers. Eat it forward.

Indeed, all of the craft chocolate makers I meet or represent believe in the social responsibility aspects of making chocolate, such as using cacao from direct trade or fair trade sources instead of from the child slave labor sources that Big Chocolate relies on.

One way Original Beans extends its sustainability platform explicitly into social justice is through its delicious Femmes de Virunga chocolate bar, which provides female cacao growers in the Congo with seedlings, education, and a local radio program, supporting Congolese women’s participation in the local and global economy. That’s “Uplift Through Chocolate,” and that’s the kind of theme I touch on in my Chocolate Wellness talks and tastings.

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Social justice in edible form, this luscious Femmes de Virunga dark milk chocolate bar by Original Beans is ultra creamy, organic, and made with nothing other than cacao, milk, and sugar. Nothing artificial, nothing made in a lab, nothing unpronounceable. Purchase of this bar helps women cocoa farmers and Virunga National Park in the Democratic Republic of Congo. And did I mention it’s delicious!

Search #teamvirunga and #onebaronetree on social media for more details, and check out my #chocolatefreedomproject for ways to participate in the ethical chocolate movement. (Jump into all of it through my Instagram.)

Flavor is king, you say? Don’t worry, you’ll love the rich, pure, creamy flavors of Original Beans chocolate bars. There’s an elegance to the flavor profiles that is completely enchanting.

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White chocolate splendor: Edel Weiss 40% by Original Beans, with no vanilla, lecithin, or other additives. Just cocoa butter (from cocoa beans from the Dominican Republic for this bar), sugar, and milk. All organic. If you don’t like white chocolate, this one will change your mind. Pure tastes better. Delicious!

Real chocolate tastes better, and is better for you, for the growers, and for the environment.

What does life ask of you? Part of the answer: eat real chocolate!

Your friend in chocolate,

Valerie

Valerie Beck

CEO / Founder Chocolate Uplift

chocolate brokering and consulting services, and sweet speaking

www.valeriebeckchocolateuplift.com

chocolateuplift@gmail.com

@chocolateuplift on Instagram, twitter, and Facebook

Uplift Through Chocolate!

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Original Beans, and cocoa beans: a virtuous circle of deliciousness and sustainability.

The Community of Chocolate: Cocoa + Co.

by Valerie Beck

When people ask me where to find bean-to-bar chocolate, or slavery-free / ethical chocolate, there’s a new store I now add to the list: Cocoa + Co. in Chicago.

Handful of paradise on opening day at Cocoa + Co.
Handful of paradise on opening day at Cocoa + Co.

People also often ask me for a good chocolate cafe or coffee shop in Chicago, and I add Cocoa + Co. to that list too.

Spicy hot chocolate at Cocoa + Co. #aztecrevivalism
Spicy hot chocolate at Cocoa + Co. #aztecrevivalism

And, when people ask me how to tell if a chocolate bar comes from ethical sources, I give them the answer – below.

But first, imagine a chocolate shop where you can support the community of fair trade and direct trade cacao growers, support the community of artisan chocolate makers and chefs, and enjoy your own community of friends while enjoying some of the finest chocolate brands in the world. Such are the glories at Cocoa + Co.!

Store owner Kim Hack carries some of my favorite bean-to-bar chocolate brands, such as Dick Taylor and Original Beans. I’ve also found new favorites through her, such as Marou and Omnom, which I’d followed on Instagram and finally tasted and fell in love with after buying them at Kim’s shop!

Look what came home with me from Cocoa and Co.: Omnom Chocolate
Look what came home with me: Omnom Chocolate

Kim also brings in fresh local pastry and bonbons, has space for private chocolate tasting parties, serves luscious drinking chocolate, and has a well-curated chocolate grocery and cookbook selection.

Chocolate covered s'mores bonbons made for Cocoa and Co. by Veruca Chocolate
Chocolate covered s’mores bonbons made for Cocoa + Co. by Veruca Chocolates
Pretzel croissant by Beurrage and drinking chocolate at Cocoa + Co.
Pretzel croissant by Beurrage and drinking chocolate at Cocoa + Co.

These are wonderful components of the community of chocolate, wouldn’t you agree!

Back to our question of how to tell if the chocolate bar in your hand comes from ethical sources: read the label for what it says, and for what it doesn’t say.

That is: look first for the origin. If you see a country or an estate of origin listed, chances are already high you’re holding a bar of ethical chocolate. Just as a bottle of wine or bag of coffee tells you what country or estate the product comes from, an ethical chocolate bar will tell you that too. The label might say Peru, or Madagascar, or the Camino Verde Estate in Ecuador which I visited last year, or another location, so that you’ll know the source of the cacao that went into making the chocolate.

Marou Chocolate, made with cacao from Vietnam
Marou Chocolate, made with cacao from Vietnam

You can also look for a fair trade symbol, but there are multiple certifications and an ethical cacao farm may or may not have them.

Now look for what the label doesn’t say: if no origin is listed, you can be relatively sure the cocoa beans came from West Africa, which produces over 60% of the world’s chocolate, and which does so with a scarred supply chain often involving diseased cacao trees, poor flavor bulk cacao, and even child slave labor. This is the supply chain of the big chocolate manufacturers who sell in grocery stores and advertise on TV. And this is why I’m organizing a Chocolate Freedom Walk, to raise awareness of where our chocolate comes from, and to promote ethical chocolate with fun tastings and giveaways at my speaking engagements and along the route.

Ethical cacao is not only ethical, it tastes infinitely better, gives you various flavors such as earthy or fruity based on the soil (terroir) and the art of the chocolate maker, needs no artificial ingredients, and gives you the health benefits that you’ve heard about. And it includes you in the sweet chocolate community of growers, makers, and enjoyers, which you can also join at Cocoa + Co.

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Brownie by Three Tarts Bakery at Cocoa + Co.
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Chicago’s newest chocolate shop is located in the lovely Old Town neighborhood
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Cocanu meets John & Kira’s – the latter are dear Philly friends from my days opening Chocolate Tours across the country! – at Cocoa + Co.
with Cocoa + Co. owner Kim Hack (left) on opening day at her shop
with Cocoa + Co. owner Kim Hack (left) on opening day at her shop

Onward and upward!

Your friend in chocolate,

Valerie

Valerie Beck

Chocolate Expert, Sweet Speaker, Chocolate Consultant

www.valeriebeckchocolateuplift.com

www.chocolateuplift.com

chocolateuplift@gmail.com

@chocolateuplift