Repost NYTimes article: Everything You Don’t Know About Chocolate

Happy Valentine’s Day!

dandelion dick taylor fruition
Three beloved bean-to-bar brands I shared at my talk at the Northwest Chocolate Festival were highlighted in the New York Times this month: Dandelion Chocolate, Dick Taylor Chocolate, and Fruition Chocolate.

It’s all about love, and I love this recent New York Times article:

The beloved bar has come a long way in quality and complexity. Here’s a primer on how it’s made, and how to choose the best and most ethically produced. 

 

A snippet:

…bean-to-bar chocolate makers obsess over the character and ethical origins of their beans.

This is in marked contrast to mainstream industrial chocolate, in which the beans are a commodity product, bought in bulk for price, not quality.

The best bean-to-bar chocolate makers (also called craft or micro chocolate makers) choose beans the way chefs choose tomatoes — obsessively, often visiting the farms where the beans are grown. They roast and grind the beans themselves before making them into chocolate bars.

The pastry chef and author David Lebovitz, who wrote “The Great Book of Chocolate,” compares bean-to-bar chocolate to natural wine. “It’s exciting and alive in a way that even really great regular chocolate isn’t,” he said. “It can surprise you.”

 

Journalist Melissa Clark also notes that her favorite craft chocolate bars include Dandelion Chocolate, Dick Taylor Chocolate, Fruition Chocolate, and Taza Chocolate, four of the brands I am honored to represent!

Here’s to brands that meet my 5 S’s:

  • slavery-free
  • soy-free and lecithin-free
  • sustainable
  • small-batch and
  • scrumptious!
taza rounds on zig zags
Beloved Taza Chocolate was also a favorite in the New York Times, and on a route of my Boston Chocolate Walking Tours back in the old chocolate tour days.

Onward and upward!

Your friend in chocolate,

Valerie

with leah and paul at dandelion
With Leah Hammerman and Paul Primozich of Dandelion Chocolate
with dahlia and bryan
With Dahlia Rissman Graham and Bryan Graham of Fruition Chocolate

 

with dustin and adam
With Dustin Taylor and Adam Dick of Dick Taylor Chocolate

Valerie Beck

Craft Chocolate Brokering, Consulting, Distribution

http://www.chocolateuplift.com

chocolateuplift@gmail.com

Instagram @chocolateuplift

 

 

 

Happy 5th Anniversary, Xocolatl!

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Congratulations to dear friends and client Xocolatl Small Batch Chocolate of Atlanta on their 5 delicious and meaningful years in business!

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Cacao and sugar: all you need!

This family-owned brand exemplifies the values our craft chocolate community stands for, such as transparency, human rights, planetary regeneration, and first-class flavor! To put it another way, Xocolatl meets my 5 Ss because their chocolate is

  • slavery-free
  • soy-free and lecithin-free
  • sustainable
  • small-batch and
  • scrumptious!

Click for a fabulous article about how dear founders Elaine and Matt got started, and about how an ethical chocolate supply chain works.

It is a pleasure to represent Xocolatl, and you can find their chocolate at amazing retailers

  • Amma’s Umma
  • Avondale Coffee Club
  • Brew Brew Coffee & Tea
  • Cocoa + Co.
  • Goods LA
  • Gourmet Boutique
  • Honeycreeper Chocolate
  • Rare Bird Preserves
  • Reprise Coffee Roasters,and
  • Yahara Chocolate.

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Onward and upward!

Your friend in chocolate,

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Celebrating at the Good Food Awards where Xocolatl’s Pangoa Peru bar was a winner!

Valerie

Valerie Beck

Craft Chocolate Distribution, Talks, Tastings, Consulting

chocolateuplift@gmail.com

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