When you hear “El Salvador,” what do you think? If you take a look at this wonderful new 1-minute-23-second video from Belú Cacao of El Salvador, on which I was thrilled to do a bit of remote behind-the-scenes consulting, you might think “gorgeous, clean, nature, cacao, chocolate, women in business!”
Belú Cacao is a woman-owned craft chocolate company, and I am thrilled to work with amazing founder Emily de Urías in getting her bars ready for and now successful in the US market! Her chocolate of course meets my 5 Ss of first-class craft chocolate, in that it is
Should we revive the Chocolate Travel Club and visit El Salvador?
By the way, the business is called Belú because that is founder Emily’s young daughter’s nickname. Emily’s husband Carlos is super supportive of the business, and they are a fabulous family, using their education and professionalism to boost their community and nation and our world. (In case you’re wondering, Emily speaks perfect English, as my Spanish is known to be awful, especially as it gets tangled up with my French, German, and bad Italian!)
High school and college students can learn about business and entrepreneurship from the inside, and can build their professional networks, by touring successful large, small, and start-up businesses and meeting the owners or managers, through my immersive educational excursion program.
This combines my love of educating and of entrepreneurship. And of course there will be chocolate!
First new session: June 25 – 29, 2018, in Chicago.
“5 days, 5 field trips to businesses.
Meet successful entrepreneurs and managers, tour their companies, and learn their secrets, habits, and techniques.
Program created and led by entrepreneur, award winning instructor, and former Harvard lawyer Valerie Beck, who will share her business success roadmap involving networking, mentoring, and volunteering.
$900 per student, includes materials and lunches. Limited to 10 students, in high school or college. 10 am – 4 pm each day, except for 1 longer day with a longer field trip.
Apply by email to email@example.com with name, school, age, email address, why you want to participate in the program, and why you are interested in business.
Payment due upon acceptance, to hold your spot. Email with any questions.
A fun and educational week awaits our A-List Student Excursion participants!”
Click for the full webpage, which includes reviews from students.
When people ask me where to find bean-to-bar chocolate, or slavery-free / ethical chocolate, there’s a new store I now add to the list: Cocoa + Co. in Chicago.
People also often ask me for a good chocolate cafe or coffee shop in Chicago, and I add Cocoa + Co. to that list too.
And, when people ask me how to tell if a chocolate bar comes from ethical sources, I give them the answer – below.
But first, imagine a chocolate shop where you can support the community of fair trade and direct trade cacao growers, support the community of artisan chocolate makers and chefs, and enjoy your own community of friends while enjoying some of the finest chocolate brands in the world. Such are the glories at Cocoa + Co.!
Store owner Kim Hack carries some of my favorite bean-to-bar chocolate brands, such as Dick Taylor and Original Beans. I’ve also found new favorites through her, such as Marou and Omnom, which I’d followed on Instagram and finally tasted and fell in love with after buying them at Kim’s shop!
Kim also brings in fresh local pastry and bonbons, has space for private chocolate tasting parties, serves luscious drinking chocolate, and has a well-curated chocolate grocery and cookbook selection.
These are wonderful components of the community of chocolate, wouldn’t you agree!
Back to our question of how to tell if the chocolate bar in your hand comes from ethical sources: read the label for what it says, and for what it doesn’t say.
That is: look first for the origin. If you see a country or an estate of origin listed, chances are already high you’re holding a bar of ethical chocolate. Just as a bottle of wine or bag of coffee tells you what country or estate the product comes from, an ethical chocolate bar will tell you that too. The label might say Peru, or Madagascar, or the Camino Verde Estate in Ecuador which I visited last year, or another location, so that you’ll know the source of the cacao that went into making the chocolate.
You can also look for a fair trade symbol, but there are multiple certifications and an ethical cacao farm may or may not have them.
Now look for what the label doesn’t say: if no origin is listed, you can be relatively sure the cocoa beans came from West Africa, which produces over 60% of the world’s chocolate, and which does so with a scarred supply chain often involving diseased cacao trees, poor flavor bulk cacao, and even child slave labor. This is the supply chain of the big chocolate manufacturers who sell in grocery stores and advertise on TV. And this is why I’m organizing a Chocolate Freedom Walk, to raise awareness of where our chocolate comes from, and to promote ethical chocolate with fun tastings and giveaways at my speaking engagements and along the route.
Ethical cacao is not only ethical, it tastes infinitely better, gives you various flavors such as earthy or fruity based on the soil (terroir) and the art of the chocolate maker, needs no artificial ingredients, and gives you the health benefits that you’ve heard about. And it includes you in the sweet chocolate community of growers, makers, and enjoyers, which you can also join at Cocoa + Co.
I’m excited to speak to the Batavia Women in Business group, outside of Chicago, on the “ABCs of Sweet Success,” and excited about the corresponding article in The Chicago Tribune about my speaking engagements and rebranding to Chocolate Uplift!
Click here for info on booking me for a Chocolate Wellness talk or business talk, or contact me at firstname.lastname@example.org.