Chocolate is love: I’ve assembled a small number of retail Valentine’s Day craft chocolate gift sets, and I’d love to send one to you or your gift recipient if you wish! The chocolate in these sets is, as always,
Happy Valentine’s Day season! To celebrate, I’m holding seated chocolate tastings, and I hope you’ll join me!
Details for Chicago chocolate tastings:
What: This Valentine’s Day season, tour the world of chocolate without leaving your seat, during this 90-minute chocolate tasting led by chocolate expert and original chocolate tours founder Valerie Beck. Why is chocolate associated with love? Why does it lift our mood? We’ll focus on the answers, and on sustainable bean-to-bar chocolate. And we’ll taste a lot of top craft chocolate brands at this fun, fascinating, and delicious seated chocolate tasting! Great for couples, singles, or girls’ day out!
When: Friday and Saturday, February 1 and 2, 2019, 2:00 pm – 3:30 pm.
Cost: $45 per person, or $35 per student or senior. Includes chocolate samples. You can purchase tickets for the chocolate tastings directly through Valerie’s PayPal link.
Details for Los Angeles chocolate tasting, including Letterpress Chocolate micro-factory tour:
What: This Valentine’s Day, explore the world of chocolate at LA’s local small-batch artisan chocolate manufactory, Letterpress Chocolate, during this 90-minute chocolate tasting event led by chocolate expert and original chocolate tours founder Valerie Beck. Why is chocolate associated with love? Why does it lift our mood? We’ll focus on the answers, and on sustainable bean-to-bar chocolate made onsite. And we’ll taste a lot of luscious Letterpress Chocolate at this fun, fascinating, and delicious chocolate tasting and factory tour! Great for couples, singles, or girls’ night out!
Valentine’s Day is the holiday of love, whether romantic, platonic, or spiritual. But where did it come from, and how did chocolate (thankfully!) become associated with it?
The holiday began as an ancient Roman fertility festival, was Christianized with St. Valentine who according to legend married star-crossed lovers in secret against the wishes of Roman emperor Claudius II, became a day to celebrate romance during the rise of courtly love during the 14th century, and has since spread throughout the world, in various permutations. On Valentine’s Day in Japan for example, women give chocolate to men!
Chocolate has long been associated with love, from Mayan times onward, because of its mood elevating properties. Is chocolate an aphrodisiac? Scientists disagree, but throughout history people have embraced this idea.
For instance, Aztec emperor Montezuma drank golden goblets of chocolate before visiting his harem. Famed ladies’ man Casanova wrote that chocolate was more effective in the seductive arts than Champagne. Note though that these two historical chocolate lovers enjoyed their chocolate themselves, and didn’t share it with the women in their lives! This may have been a mistake, because today researchers have found that chocolate affects men and women differently, due to different brain chemistry, which may explain why women report craving chocolate more than men do.
On that note, a recent poll showed that 50% of women surveyed said that they prefer chocolate to, ahem, something else.
In contemporary times, the week of Valentine’s Day is a big season for chocolate purchases. Let’s face it: chocolate is love!
Your friend in chocolate,
Want more chocolate insights, plus a chocolate tasting? Book me as your group’s “sweet speaker!” Click here for speaking engagement topics, fees, testimonials, and videos, or contact me at firstname.lastname@example.org.
Instagram, twitter, and Facebook: @chocolateuplift