Sweet Speaker, Sweet Soho

Sweet Speaker, Sweet Soho

by professional speaker and chocolate expert Valerie Beck

Louvre cake at Mariebelle NYC
Louvre cake at Mariebelle NYC

I love speaking about the history and health benefits of chocolate, and about entrepreneurship. Getting me to stop talking about my passion topics would be the hard part!

I also love “chocolate scouting:” visiting old chocolate friends and searching out new ones, in any given neighborhood.

So when I was invited to speak to a women’s initiative group at a law firm in New Jersey, with time the next day to explore a favorite neighborhood in New York, I hopped onto a flight and off I went!

Ready for takeoff, after a stop at the airport spa
Ready for takeoff, after a stop at the airport spa

Thank you to my sister law school alumna Chris Osvald-Mruz of Lowenstein Sandler for inviting me to speak to her group of partners, clients, and contacts, after we sat next to each other at a reunion dinner in Cambridge to celebrate 60 years of women graduates of Harvard Law School.

She asked for my “Eat Chocolate, Be Skinny” talk, plus remarks on how I transitioned from law to entrepreneurship, founding the original chocolate tours years ago and now working on speaking and consulting projects. I’m always happy to create a custom talk, especially for such a special client.

With Chris and Mary of the Lowenstein firm after speaking to 70 women at their STRIDES women's initiative
With Chris and Mary of the Lowenstein firm after speaking to 70 women at their STRIDES women’s initiative

What a treat it was to talk with her ultra-professional and ultra-engaged group on how to interpret chocolate bar labels and choose the right kind of chocolate for maximum health benefits, how to choose ethical chocolate, and how to use the ABCs of Attitude, Belief, and Commitment in any transition, career, or project. We also sampled raw cocoa beans (pure health!), and delicious and satisfying bean-to-bar chocolate that I brought from Askinosie.

Plus, I was thrilled to be able to include delicious chocolates by another friend, Elyissia Wassung of 2 Chicks With Chocolate, who is located in New Jersey not far from the law firm and who set up such an enticing display that I was impressed with the audience for being able to stick to savory food and my chocolate samples during my talk, before diving into her creations later during the Chocolate Hour!

Jewelry box or chocolate box? Exquisite chocolate truffles by 2 Chicks with Chocolate at my speaking engagement
Jewelry box or chocolate box? Exquisite chocolate truffles by 2 Chicks with Chocolate

At the end of the night, I gave away one of my Sweet & Chic sets in a prize drawing.

One of my Chocolate Uplift "Sweet & Chic" gift sets, available at my speaking engagements or on my website
One of my Chocolate Uplift “Sweet & Chic” gift sets, in “think pink” with scarf, pouch, and chocolate, available at my speaking engagements or on my website

The evening was elegant and energized, filled with food, fun, networking, and of course chocolate, and I was honored to be part of it!

"White chocolate" architecture in sweet Soho NYC
“White chocolate” architecture in sweet Soho NYC

The next day, I zipped across the river to Manhattan in an Uberx, for a day visiting old friends and new in “sweet Soho.”

Pastry parade at Dominique Ansel
Pastry parade at Dominique Ansel

Among the many stops I made in this delicious New York City neighborhood was the famous bakery of Dominique Ansel, creator of the Cronut – a croissant-doughnut pastry with deliciously layered dough and ever-changing flavors. Cronuts sell out practically by dawn of course, but there’s no shortage of classic and whimsical French pastry on hand any time of day, including some of the best macarons and canneles anywhere.

I enjoyed hearing Chef Dominique speak at the Fancy Food Show in New York last year. He was very humble, and spoke of growing up poor in France, saving money as a boy for a beautiful shirt, and then hanging it in his closet to save it for a special occasion. When that occasion finally came, years later, he found that he had outgrown the shirt! He learned to seize the moment, and do it now.

After visiting Laduree and other lovely locations, it was time for some chic with my sweet, so I popped into one of my favorite boutiques anywhere, M Missoni. I held a book signing event there a few years ago, wear the brand and the parent brand Missoni regularly and with relish, and was delighted to see the Soho team!

From sweet to chic, at M Missoni
Sweet and chic, at M Missoni

A trip to sweet Soho wouldn’t be as glamorous without a stop inside the gilded cocoa room at Mariebelle, where I had lunch – yes, actual savory food! 🙂 – followed by an exquisite chocolate mousse cake and spicy Aztec hot chocolate.

Aztec revivalism in French splendor at Mariebelle
Aztec revivalism in French splendor at Mariebelle

Then, it was back to sweet home Chicago, where the excitement of the trip didn’t end, as a stunning bouquet of flowers from my dear and thoughtful client greeted me at home the next day.

Thank you!
Thank you!

It’s a joy to work with great people, doing what I love, and spreading chocolate education and enjoyment. That’s Uplift Through Chocolate!

Have chocolate, will travel
Have chocolate, will travel

For more information on my speaking engagements, click my old site or my new rebranding site – in beta but live:

www.chicagochocolatetours.com/speaking/

www.valeriebeckchocolateuplift.com/

“Keep eating real chocolate!”

Your sweet speaker,

Valerie

chocolateuplift@gmail.com

Sweet & Chic

Sweet & Chic 

spring green Sweet & Chic gift set
spring green gift set. click here for more!

Chocolate + a scarf, tote, or cosmetics pouch = sweet & chic!

My new Sweet & Chic gift sets are now available for purchase online anytime for anyone, or at my speaking engagements to add value for attendees and provide a delicious and memorable takeaway.

I’m seeking additional chocolate makers and accessories crafters to be featured. Bean-to-bar or fair trade preferred!

Click here for info on my speaking engagements, or contact me at chocolateuplift@gmail.com with questions or if you’re interested in having your chocolate or accessories featured.

think pink gift set
think pink gift set. click here for more!

Onward and upward!

Your friend in chocolate (and style),

Valerie

3 Chocolatey NYC Neighborhoods

3 Chocolatey NYC Neighborhoods

By Valerie Beck, traveling chocolate expert 

Veteran's Day meets pre Christmas at Rockefeller Center NYC
Veteran’s Day meets pre-Christmas at Rockefeller Center in NYC

Some people call New York City the Big Apple. I call it the Big Truffle, because of its enormous number of top quality chocolate shops and bakeries!

I usually visit New York a couple of times a year, generally in summer for the Fancy Food Show, and in November for Veteran’s Day weekend. It’s always a treat visiting old friends and meeting new ones, and tasting what everyone has been up to.

Before I started my chocolate services business 9 years ago, I was a corporate lawyer (and of course already a chocolate maniac). While employed at a large law firm in Chicago, I once spent a winter in the New York office, doing aircraft leveraged lease deals (don’t ask). I worked more or less around the clock, and what kept me more or less sane was sneaking out of the conference room for a Teuscher Champagne Truffle. Now when I visit NYC, it’s all chocolate all the time – well, not quite: I always make time for New York’s amazing art, architecture, and fashion, so that the overall theme is “sweet and chic!”

I love New York, and my most recent trip this past Veteran’s Day weekend was inspirational. Here are 3 chocolatey NYC neighborhoods I visited, and the shops that make these areas sweet:

1. Chelsea / Greeley Square

Broadway Bites at Greeley Square Park
Broadway Bites at Greeley Square Park

Walking from the Eventi Hotel in Chelsea toward Midtown, I let the Chocolate Fairies of Sweet Serendipity lead me to the Broadway Bites outdoor foodstalls market. Once I discovered it, I couldn’t stay away! Favorites at B’way Bites:

Sigmund's chocolate chip pretzel cookie
The pretzel is in the cookie

Sigmund Pretzels not only makes delicious, buttery, soft pretzels in creative flavors such as pumpkin seed, they also make creative cookies, such as the Wancko Chocolate Chip Peanut Butter Cookie, which contains a pretzel. Yes, soft pretzel bites are IN the chocolate chip cookie! Delectable.

Chocolate Pumpkin Macaron by Macaron Parlour
Chocolate Pumpkin genius

Macaron Parlour‘s pastry chefs make exquisite macarons with lovely texture. Their combination of pumpkin and chocolate – a pumpkin macaron with chocolate pumpkin ganache – plus the hand-drawn pumpkin illustration on each cookie, won me over instantly. (What’s the difference between a macaron and a macaroon? I wrote a brief post about it; click here!)

Award-winning and award-deserving chocolate babka
Award-winning and award-deserving chocolate babka

Breads Bakery had a sign in front of their Broadway Bites foodstall announcing that they make the best chocolate babka in New York according to New York Magazine. Their chocolate babka was $5 a slice, and it was worth it. Dense yet light, flavorful and not sweet, and ultra-chocolatey, I was tempted to buy a few loaves and throw a chocolate babka party in my hotel suite. I’m serious!

View from my suite at the Eventi Hotel. #empirestateofmind
View from my suite at the Eventi Hotel #empirestateofmind

2. Midtown / Fifth Avenue

Marvelousness at Michel Cluizel
Marvelousness at Michel Cluizel

Michel Cluizel is a longtime favorite of mine, because this family-owned brand believes in chocolate sustainability, fair trade, and traditional French fine-chocolate magic, with no soy lecithin. (For my post on why I don’t want soy lecithin in my chocolate, click here.) Their Fifth Avenue store carries their charming macarolats, macaron-shaped chocolate bonbons with fillings such as raspberry, and also carries an abundance of their incredible chocolates, macarons, and more. They have a chocolate-making facility and museum in New Jersey, 30 minutes from Philadelphia, that we’re invited to visit next time – join me!

"Love Potion Number 9"
“Love Potion Number 9”

Jacques Torres goes by the nickname “Mr. Chocolate,” and his Rockefeller Center store reflects his sense of fun and his love of quality. Once, after chatting with the man himself at a chocolate show in New York a few years ago, I saw that he noticed a scrap of paper on the floor near his booth. He bent down, picked it up, and threw it away, showing in that tiny motion that he has the humility of the great.

Elegant whimsy, outrageous deliciousness, and a Michelin star
Elegant whimsy, outrageous deliciousness, and a Michelin star

Thomas Keller’s Bouchon Bakery has transformed whimsy into a Michelin star. I love Chef Keller’s transformation at Bouchon of well-known commercial candy bar and dessert concepts, into exquisite upscale versions made with premium ingredients. For example, the “Oh Oh” dessert in the photo was a heavenly chocolate-coated swirl of cream and cake. We visited his Beverly Hills Bouchon on the Beverly Hills Bakery Tour that I whipped up for one day only, last spring. Let’s do it again – cross-country Bouchon!

Midtown means Saks, which means 10022 Shoe, which means Ferragamo #sweetandchic
Midtown means Saks, which means 10022 Shoe, which means Ferragamo #sweetandchic

3. Brooklyn / Williamsburg

Skyscraper of macarons
Skyscraper of macarons

Getting off the train in Brooklyn, I turned right instead of left, and found myself at Woops bakery. Thank you, Chocolate Fairies of Sweet Serendipity, for leading me to this gem. Not only were the macarons well-textured and tasty, but the alfajores were nicely not-too-sweet, the decor was refreshing, and the staff were helpful with directions. I know Manhattan but was a relative newbie in Brooklyn and clearly lost – yet found!

Bean-to-bar behind the scenes
Bean-to-bar behind the scenes

Among the pioneers of the bean-to-bar chocolate revolution are chocolate-making brothers Rick and Michael Mast of Mast Brothers. I’ve been a fan of their chocolate bars since they began making them in 2007, so what a treat it was to go behind the scenes at their Brooklyn manufactory, where I saw the care that goes into each stage of operations (cocoa beans are sorted by hand, sea salt is sprinkled by hand onto finished chocolate bars), and where I tasted their chocolate in flowing form, straight out of the grinder, where fairtrade cocoa beans are mixed for 3 days with sugar and nothing else. I also felt the love that everyone at Mast Brothers has for the art of chocolate. Their brewed chocolate drinks at their drinking-chocolate shop a couple of doors down were also phenomenal, as were their chocolate chip cookies, bonbons, and of course chocolate bars.

Flatiron Building NYC #onwardandupward
Flatiron Building NYC #onwardandupward

My mission has always been Uplift Through Chocolate, and it was exciting to experience and taste chocolate love in many innovative forms on my latest trip to New York. For more photos, see #NYCNovember2014 on twitter or Instagram, where I post as @chocolateuplift.

With Rick Mast
With Rick Mast

Save the date of next Veteran’s Day weekend, and join me for another set of sweet and chic adventures in the Big Truffle – email me at chocolateuplift@gmail.com to get on the list.

“Keep eating chocolate, and eat real chocolate!”

~ Your friend in chocolate,

Valerie