We’re back, in secret beta pre-launch, and I’m excited!
I founded the original chocolate tours in Chicago in 2005, from an idea I started in Paris before that at age 19 while studying abroad and enjoying fine French chocolate.
After 2005, I grew the tour business across the US, and closed the doors of the business around 8 years later.
Then I went on a journey; really two journeys: I went even closer to the source of cacao by working with cacao growing nations, bean-to-bar chocolate makers, and others along the chocolate supply chain, as a volunteer, broker, and consultant. In addition, I deepened my inner journey through meditation.
Meditation and cacao!
Now, the timing is right to reopen the tour business I love so much, with a new name, and some new elements.
Valerie’s Original Chocolate Tours provides “Uplift Through Chocolate” to customers, vendors, social justice partners, and team members, with elegance, ethics, and enthusiasm. And we do it with delicious chocolate and pastry, through an entertaining and enlightening experience!
Beta schedule for August 2016:
*Wednesdays 2 pm, Geneva IL route
*Thursdays 2 pm, Chicago Loop route
*Fridays 2 pm, Chicago Gold Coast route
*Saturdays 2 pm, NYC Hell’s Kitchen route
Buy a ticket for $50 at paypal.me/chocolateuplift, specifying your chosen day and location, and receive details. Plus: experience delicious innovations and surprises on the tours during beta season.
I’m incredibly excited to invite you on this journey!
Thank you for your business and belief!
Your friend in chocolate,
Sweet Travel: Our 2015 Chocolate Uplift Travel Club Destinations
by Valerie Beck, chocolate expert, culinary travel pioneer, and founder of the one and only Chocolate Uplift Travel Club
Happy new year!
Have you made your 2015 travel plans yet?
Let’s make them sweeter: travel with me to one or more of the below destinations, where I’ll open my address book of friends and contacts I’ve made throughout my chocolatey career, and will take you behind the scenes to visit top chocolatiers and chefs. We’ll experience the local culture the way the local style-setters do, and we’ll enjoy the best in food, fashion, art, and of course chocolate.
A few of the trips have 2 packages to choose from: all-inclusive, or a la carte. The double-package trips are Miami in January, LA in March, DC in April, Charleston and Savannah over Memorial Day weekend, Boston in May, and NYC over Veteran’s Day weekend.
And, you can vote on where you think our Labor Day and Columbus Day trips should go!
Scroll down for dates and destinations, contact me at firstname.lastname@example.org to book or with questions, and here’s to sweet travel!
2015 Chocolate Uplift Travel Club Destinations
Miami Chocolate Festival, Miami, Florida. Friday 1/23 – Sunday 1/25: Miami Chocolate Festival at the Fairchild Tropical Botanic Garden. Package 1: $2,000 includes hotel, meals, excursions, Chocolate Festival, meet-and-greets with select chocolatiers at the Festival. Package 2: $100 includes meet-and-greets at the Festival.
Florence Sweet & Chic, Florence, Italy. Wednesday 2/11 – Tuesday 2/17: Florence Artisanal Chocolate Festival, and Ferragamo Fashion & Shoes. Encompasses Valentine’s Day and President’s Day. Package: $3,200 includes hotel, meals, excursions, Festival, meet-and-greets at the Festival, tour of the Salvatore Ferragamo headquarters and museum.
SOBEWFF: Celebrity Chefs on the Beach, Miami, Florida. Friday 2/20 – Sunday 2/22. South Beach Wine & Food Festival. Package: $3,000 includes hotel, meals, excursions.
Turner and Truffles, Los Angeles, California. Friday 3/20 – Sunday 3/22. J.M.W. Turner exhibit at the Getty Museum, and our own Beverly Hills Bakery Tour created by Valerie Beck. Package 1: $2,200 includes hotel, meals, excursions, private tour of Turner exhibit, Beverly Hills Bakery Tour. Package 2: $120 includes private tour of Turner exhibit, and Beverly Hills Bakery Tour.
Cherry Blossoms and Chocolate, Washington, DC. Friday 4/10 – Sunday 4/12. National Cherry Blossom Festival, and Chef’s Dinner. Package 1: $2,350 includes hotel, meals, excursions, private Chef’s Dinner and chocolate tasting with a celebrity pastry chef. Package 2: $150 includes Chef’s Dinner and chocolate tasting.
Cacao Origin Trip, Quito and other points in Ecuador, South America. Friday 5/1 – Tuesday 5/5. Cocoa Farms and Capitol City of Enchanting Ecuador. Fly to Quito through Miami or Houston. Package: $2,500 includes hotels, meals, excursions, private tours of cocoa farms, meet-and-greets with cocoa farm owners and chocolate makers.
Sweet Home Chicago, Chicago, Illinois. Friday 5/15 – Sunday 5/17. National Restaurant Association Show additional activities including the original Chicago Chocolate Tour created by Valerie Beck. Book your own Show and hotel arrangements. Package: $150 includes private Chef’s Dinner, and Chicago Chocolate Tour.
Memorial Day Weekend in the Sweet South, Charleston, North Carolina, and Savannah, Georgia. Friday 5/22 – Monday 5/25. Two sweet and chic cities. Package 1: $3,000 includes hotels, meals, excursions, private tastings with pastry chefs and chocolatiers. Package 2: $200 includes private tastings with pastry chefs and chocolatiers.
Boston Sweet, Boston, Massachusetts. Friday 5/29 – Sunday 5/31. Sweet springtime, including the original Boston Chocolate Walking Tour created by Valerie Beck. Package 1: $2,750 includes hotel, meals, excursions, private tasting of the original Boston Cream Pie, Chocolate Tour. Package 2: $200 includes private tasting of the original Boston Cream Pie, Chocolate Tour.
Sweet Labor Day Weekend, destination tbd, cast your vote! Friday 9/4 – Monday 9/7.
Sweet Columbus Day Weekend, destination tbd, cast your vote! Friday 10/9 – Monday 10/12.
Eurochocolate: Italy Sweet and Chic, Perugia, Pisa, and Rome, Italy. Friday 10/6 – Friday 10/23. Eurochocolate Festival in Perugia, Italian cashmere, artisan chocolate of Pisa and Chocolate Valley, Roman chocolate and gelato. Package: $6,300 includes hotels, meals, excursions, Festival, private tour of an artisan chocolate manufactory, private tour of a cashmere manufactory, meet-and-greets, Rome’s oldest chocolate shop, Roman gelato tour, Italian fashion visits.
The Big Truffle: NYC Veteran’s Day Weekend, New York, New York. Friday 11/6 – Tuesday 11/10. Chocolate, art, fashion, and a parade, in New York City, including our own New York Pastry Paradise Tour created by Valerie Beck. Package 1: $3,300 includes hotel, meals, excursions, private tour of a chocolate manufactory, Pastry Paradise Tour, fashion and style excursion, museum visit with VIP status, Veteran’s Day parade viewing. Package 2: $300 includes chocolate manufactory tour, New York Pastry Paradise Tour, fashion and style excursion, museum visit.
Art Basel Miami Beach, Miami, Florida. Friday 12/4 – Sunday 12/6. Art Basel Miami Beach Festival, including our own sweet and chic excursions. Package: $2,800 includes hotel, meals, excursions, art festival, gallery parties, our own chocolate brunch, our own macaron tasting.
See you soon – onward and upward!
From Harvard to Paris to Chocolate Uplift
November 2014 marks the 9th anniversary of my chocolate services business. The dream that led me here started more years ago than that, when I was in college. Here’s the essay I wrote for my college reunion book this coming spring, describing the chain of events.
One day toward the end of our junior year at Harvard, I woke up thinking of Paris. The thought stayed with me, indeed it permeated me, and I decided to spend the next semester in Paris.
As you’ll recall, studying abroad wasn’t common in those days. My roommates had no reason to expect I’d abandon them. Professors raised an eyebrow when signing a form stating that my Sorbonne courses would give me the same credit as Harvard courses. No one knew what to make of my announcement that I was going to study in Paris. I didn’t know what to make of it either. I loved being at Harvard. I only knew that Paris was calling, and I had to answer.
My semester in Paris was transformative. I loved the lifestyle, the history, my classes, the soft lavender early morning air, and the chocolate. Above all, the chocolate. I had been a chocolate maniac all my life: at age four I declared to my mother that the only way I was going to drink milk was if it were chocolate.
I can still taste in my mind the first piece of fine French chocolate I had during my semester in Paris. I had gone “chocolate scouting” – as normal a thing for me to do as finding my classes, the bookstores, and the Seine – and I selected a square of ganache at the great French chocolate house Debauve et Gallais. The richness, power, and purity of flavor in that tiny, perfect bonbon made me determined to enjoy chocolate of exalted quality for the rest of my life, and to take others with me on the journey of fine chocolate.
I began immediately. I asked a few Sorbonne friends if they wanted to come with me and sample the best chocolate and pastries in Paris. They looked at me for a moment as though I had invited them on a tour of paradise, which in fact I had. They said yes, and off we went on the first chocolate tour that I created. I didn’t call it a tour, or imagine that I would grow the concept into an international chocolate tourism and chocolate services business. I was simply sharing my passion.
After we had eaten our way through the truffles and chocolate croissants of Paris, I decided we needed to go to Belgium and do the same thing. And we did. We celebrated my 20th birthday in the glorious chocolate shops of Antwerp, Brussels, Bruges and Ghent, during a weekend in December of our senior year. Thus took place the first chocolate travel club trip that I created; I didn’t imagine that there would be more.
Today, after a not atypical career diversion into the practice of law, and some additional time in the chocolate and pastry centers of Europe, my passion, mission, and career are one: “uplift through chocolate.” I founded a business 9 years ago which was the first chocolate tour company, then I expanded into multiple cities, and now the company has grown to provide chocolate services such as tours, travel, and “Eat Chocolate, Be Skinny” wellness seminars for the chocolate-loving public, and consulting and importing for professional chefs and chocolatiers as well as for cocoa-growing and chocolate-producing nations.
The next step is to continue the current chocolate revolution by ending the child slave labor practices and other monstrous abuses that occur behind 70% of the world’s chocolate, and by replacing slavery chocolate with delicious fair trade chocolate for the public and culinary professionals. Chocolate can uplift chocolate lovers, chocolate workers, cocoa growing nations, and the planet. For irregularly-timed posts chronicling some of this journey, you can join me on my blog at http://www.chocolateuplift.com.
I’m grateful it all flowed from a thought I woke up with when we were at Harvard.