A wonderful question to ask ourselves from time to time, beyond “what should I do with my life,” is “what does life ask of me.” Find a way to contribute, a problem to solve, or a hurt to heal, and you can find a fulfilling life.
Along this path of living meaningfully, we can also find pure and exquisitely delicious Original Beans chocolate, founded by entrepreneur and conservationist Philipp Kauffmann, whose bean-to-bar chocolate business plants or preserves a cacao tree for every chocolate bar purchased.
Chocolate done right is not candy. It is food, glorious food, made from the cocoa bean (cacao), which is the seed of the fruit of the cocoa tree. Chocolate is agricultural.
The cocoa bean is basically a multivitamin. Rich in vitamins, minerals, antioxidants, and fiber, cacao is a superfood that needs no artificial ingredients, preservatives, fillers, or unpronounceables to turn it into chocolate. Add a touch of sugar to the meticulous process of fermenting, roasting, and grinding the cacao, and you have craft chocolate. Real chocolate. From there you can add milk to make milk chocolate, or add inclusions such as nuts or sea salt. Real chocolate starts with and stays close to the cocoa bean.
Original Beans highlights the link between craft chocolate and sustainability with its brilliant “one bar, one tree” initiative. Buy a bar, and a tree is planted or maintained, for future chocolate lovers. Eat it forward.
Indeed, all of the craft chocolate makers I meet or represent believe in the social responsibility aspects of making chocolate, such as using cacao from direct trade or fair trade sources instead of from the child slave labor sources that Big Chocolate relies on.
One way Original Beans extends its sustainability platform explicitly into social justice is through its delicious Femmes de Virunga chocolate bar, which provides female cacao growers in the Congo with seedlings, education, and a local radio program, supporting Congolese women’s participation in the local and global economy. That’s “Uplift Through Chocolate,” and that’s the kind of theme I touch on in my Chocolate Wellness talks and tastings.
Search #teamvirunga and #onebaronetree on social media for more details, and check out my #chocolatefreedomproject for ways to participate in the ethical chocolate movement. (Jump into all of it through my Instagram.)
Flavor is king, you say? Don’t worry, you’ll love the rich, pure, creamy flavors of Original Beans chocolate bars. There’s an elegance to the flavor profiles that is completely enchanting.
Real chocolate tastes better, and is better for you, for the growers, and for the environment.
What does life ask of you? Part of the answer: eat real chocolate!
Your friend in chocolate,
CEO / Founder Chocolate Uplift
chocolate brokering and consulting services, and sweet speaking
by Valerie Beck, chocolate broker, chocolate consultant, sweet speaker
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ~ Buckminster Fuller
Chocolate makers, entrepreneurs, professionals, and customers at the Northwest Chocolate Festival came together in Seattle earlier this month to celebrate craft chocolate, or bean-to-bar chocolate, which means chocolate made with ethical cocoa beans, a short supply chain, and a lot of hands-on work. The results:
infininitely better flavor than industrial chocolate bars,
real health benefits, and
social justice for cacao growers and consumers.
As I ask audiences at my Chocolate Wellness talks: you know where your cup of coffee this morning came from, whether Ethiopia, Colombia, or elsewhere, and you know where your glass of wine last night came from, right down to the name of the vineyard in California or the estate in France, but where did your chocolate bar that you packed in your child’s lunch or that you had after dinner come from?
If the label doesn’t tell you, it speaks volumes, because 2/3 of the world’s chocolate is made from cocoa beans harvested by child slaves in West Africa. There are many ways to solve this abominable human rights problem, one of which is to choose craft chocolate made with cacao from farms that grow healthy and delicious cacao in an ethical manner. Look for labels that tell you the origin of the cacao, whether Ecuador, Madagascar, Venezuela, Bolivia, Tanzania, the Dominican Republic, Vietnam, or elsewhere – even Hawaii!
With ethical cacao, farmers make money, kids go to school, craft chocolate makers exercise their artistry, and we all enjoy delicious and sustainable chocolate that is better for foodie, farmer, and field.
That’s what we did at the NW Chocolate Festival, which consisted of an “un-conference” for craft chocolate makers to share best practices, an awards ceremony to recognize some of the best chocolate on Earth, an expo for the public and the trade to sample and shop amazing chocolate, and workshops for everyone to learn and share more about the endlessly fascinating world of cacao and chocolate.
Favorite workshop: “one bean, six makers,” where six different chocolate makers, who had been given the same cocoa beans from Belize, explained their very different processes – such as the many many multiple steps and custom tools and devices by delicious Dick Taylor Chocolate – and sampled their very different end result chocolate bars. That’s the magic of craft chocolate!
My favorite part of the Festival overall – aside from sampling exquisite chocolate and filling the extra suitcase I brought to take it all home – was connecting with old friends and existing clients, meeting in person people I’d connected to on instagram, and coming away with new friends in the chocolate world who are as kind as they are talented.
Onward and upward! Enjoy more Festival photos below, and keep eating real chocolate as we move ever deeper into the new chocolate model!
Your friend in chocolate,
CEO / Founder Chocolate Uplift
chocolate brokering and consulting services, and sweet speaking
Chocolate is made from cocoa beans – also called cacao – which are the seeds of the fruit of the cocoa tree, native to South America. That’s why real chocolate (artisan chocolate, not industrial chocolate) is high in antioxidants, magnesium, fiber, vitamins, and other nutrients, making it a “superfood.”
Real chocolate is low in sugar
An entire bar of artisan dark chocolate has less sugar than one serving of commercial yogurt, tomato sauce, or breakfast cereal. “Bean-to-bar” chocolate, also called craft chocolate, is a back-to-basics trend resulting in delicious artisan chocolate. It’s made with only two ingredients: cocoa beans and sugar. There’s no need for palm oil, soy lecithin, or any harmful or unpronounceable ingredients!
You don’t want to risk not eating chocolate
Artisan dark chocolate can lessen the risk of death by stroke and heart disease by up to 45% according to a recent study. Also, people who eat dark chocolate at least once a week have a lower body mass index than people who never eat chocolate, because cacao boosts your metabolism. Hence the name of my popular talk: “Eat Chocolate, Be Skinny!” Why are the health benefits in dark chocolate, by the way, and not milk chocolate? Because milk blocks the body’s ability to absorb chocolate’s nutrients.
You can avoid slavery chocolate
Today, 70% of the world’s cacao comes from West Africa, where 2 million children are forced to work in hazardous conditions on cocoa farms, so that the developed world can have cheap chocolate. Moreover, most West African cocoa beans are of lower quality due to climate change and diseased cocoa trees. Choose fair trade or “ethical chocolate” instead of “slavery chocolate,” and look for labels that indicate the origin of the cacao, just as you would for wine or coffee. This way, you and your family will enjoy delicious and sustainably made chocolate that’s good for farmer, foodie, and field. Ethical chocolate costs more, but it lasts longer – you might eat a bar in a week, instead of 30 seconds – it’s better for your body, and it lets kids go to school instead of to unpaid labor.
The Chocolate Freedom Project is coming to a school or office near you
What is the Chocolate Freedom Project? It’s walking and talking to raise public awareness of where chocolate comes from. I’m planning to walk to Hershey, Pennsylvania, to raise awareness of child slavery on West African cocoa farms, and to promote ethical chocolate brands. Along the way, I’ll speak at schools, offices, chambers of commerce, and associations, and to food bloggers and community groups. Visit www.valeriebeckchocolateuplift.com, or contact me at firstname.lastname@example.org to schedule a presentation anywhere, schedule permitting.
On our ongoing topic of child labor and child slave labor on the West African cacao farms that are at the base of the supply chain for the bulk of the world’s commercial chocolate, click for a Confectionery News article which explains that over 2 million children are engaged in hazardous work on cacao farms.
What can we do?
Buy artisan fair trade or direct trade chocolate – click here and here for some of my favorite brands.
And, watch for my Chocolate Freedom Walk, Speaking Tour, and Tasting Extravaganza coming soon – contact me for details or to get involved!
Some of my former “Big Law” colleagues tell me they’re jealous that since I left the practice of law years ago, now instead of going to Bar Association conferences, I go to conventions called the Sweets and Snacks Expo and the Fancy Food Show!
Chocolate makers, confectioners, and chefs exhibit their latest offerings at these delicious conferences, and store buyers, media, and others show up to see and sample what’s new. There are also educational sessions, awards, and parties, as thousands of people from the industry come together.
I’m headed to the summer Fancy Food Show in New York this week, and am thrilled to report on this spring’s Sweets and Snacks Expo here. SSE was again held in sweet home Chicago, and it was filled with wonderful old friends, exciting new friends, and a particular encounter with Big Chocolate that perhaps shouldn’t have surprised me but did. Keep scrolling for:
Sweet New Friends, and
New Chocolate Friends
Have you heard about the Chocolate Freedom Walk that I’m creating, to raise public awareness of child slave labor on West African cocoa farms and to promote fair trade alternatives? I talked about it with three members of the Hershey’s corporate relations team at the Sweets and Snacks Expo, and their response surprised me.
You see, I wanted to give Hershey’s and other large commercial chocolate brands the opportunity to share a press release or other communication about steps they are taking toward sustainability and developing ethical chocolate supply chain sources, as it’s well known in the chocolate world that 60% of the world’s chocolate is made from cocoa beans from West African farms, where child slave labor occurs.
Instead, the corporate affairs people replied defensively. The team consisted of a man and two women. The man became animated and aggressive, and asked how the artisan fair trade chocolate brands would like it if he protested them. The two women shut down and froze, saying not a single word; not “leaning in.”
Meanwhile, I’m optimistic about the bigger picture, because everyone wants to know where our food comes from, and we love delicious and healthful chocolate.
And I’ll keep you posted on the Chocolate Freedom Walk!
Chocolate is love, and here’s to the creativity and love that go into America’s favorite flavor: chocolate.
Sampling new artisan chocolate bars is always a joy, and I’m excited to tell you about the new bean-to-bar single origin chocolate bars by longtime favorite Cao Chocolates of Miami, owned by chocolatier, chocolate maker, and dear friend Ricardo Cao Trillos.
As a chocolate consultant, I’m honored to help Ricardo with his new chocolate bar project, because the chocolate is delicious, organic, and fair trade.
The bars are pure, with only 2 ingredients: cacao and sugar. That makes me happy! As with other food, if you can’t pronounce an ingredient, why would you eat it? Part of what makes the new bars from Cao Chocolates unique in the bean-to-bar world is their texture, which has more of a stone-ground quality. This ties the bars to the ancient heritage of stone grinding cacao, and adds an intriguing sensation.
Of course, flavor is king, and Cao’s bars deliver robust flavor. By using only 2 ingredients, and premium, organic, fair trade, sustainable cacao from South America and the Caribbean, instead of bulk cocoa beans from West Africa (which suffer from a host of supply chain abominations, from pesticides and crop disease to child slave labor), the chocolate maker can draw out various flavors of the cacao.
Differences in type of cocoa bean, terroir, fermentation, and grinding result in differences in flavor in the finished chocolate bar. Just as a wine maker can create different wines by using different grapes, barrels, time frames, or procedures, artisan chocolate makers apply their art to cocoa beans, working with nature to create unique and exciting flavors not known on commercial chocolate shelves.
Each of the new Cao bars has a different and enticing flavor profile. My favorite is the Peru Criollo 78%. It’s surprisingly mild for a bar with such high cocoa content, and gives you the brightness of the Criollo cocoa bean, plus a gentle fruitiness.
Try them for yourself and be among the first; the bars aren’t yet in stores outside of Miami, but distribution is in the works, and in the meantime there’s the Internet plus my stash – contact me at email@example.com or shop online – and keep eating real chocolate!
Some people call New York City the Big Apple. I call it the Big Truffle, because of its enormous number of top quality chocolate shops and bakeries!
I usually visit New York a couple of times a year, generally in summer for the Fancy Food Show, and in November for Veteran’s Day weekend. It’s always a treat visiting old friends and meeting new ones, and tasting what everyone has been up to.
Before I started my chocolate services business 9 years ago, I was a corporate lawyer (and of course already a chocolate maniac). While employed at a large law firm in Chicago, I once spent a winter in the New York office, doing aircraft leveraged lease deals (don’t ask). I worked more or less around the clock, and what kept me more or less sane was sneaking out of the conference room for a Teuscher Champagne Truffle. Now when I visit NYC, it’s all chocolate all the time – well, not quite: I always make time for New York’s amazing art, architecture, and fashion, so that the overall theme is “sweet and chic!”
I love New York, and my most recent trip this past Veteran’s Day weekend was inspirational. Here are 3 chocolatey NYC neighborhoods I visited, and the shops that make these areas sweet:
1. Chelsea / Greeley Square
Walking from the Eventi Hotel in Chelsea toward Midtown, I let the Chocolate Fairies of Sweet Serendipity lead me to the Broadway Bites outdoor foodstalls market. Once I discovered it, I couldn’t stay away! Favorites at B’way Bites:
Sigmund Pretzels not only makes delicious, buttery, soft pretzels in creative flavors such as pumpkin seed, they also make creative cookies, such as the Wancko Chocolate Chip Peanut Butter Cookie, which contains a pretzel. Yes, soft pretzel bites are IN the chocolate chip cookie! Delectable.
Macaron Parlour‘s pastry chefs make exquisite macarons with lovely texture. Their combination of pumpkin and chocolate – a pumpkin macaron with chocolate pumpkin ganache – plus the hand-drawn pumpkin illustration on each cookie, won me over instantly. (What’s the difference between a macaron and a macaroon? I wrote a brief post about it; click here!)
Breads Bakery had a sign in front of their Broadway Bites foodstall announcing that they make the best chocolate babka in New York according to New York Magazine. Their chocolate babka was $5 a slice, and it was worth it. Dense yet light, flavorful and not sweet, and ultra-chocolatey, I was tempted to buy a few loaves and throw a chocolate babka party in my hotel suite. I’m serious!
2. Midtown / Fifth Avenue
Michel Cluizel is a longtime favorite of mine, because this family-owned brand believes in chocolate sustainability, fair trade, and traditional French fine-chocolate magic, with no soy lecithin. (For my post on why I don’t want soy lecithin in my chocolate, click here.) Their Fifth Avenue store carries their charming macarolats, macaron-shaped chocolate bonbons with fillings such as raspberry, and also carries an abundance of their incredible chocolates, macarons, and more. They have a chocolate-making facility and museum in New Jersey, 30 minutes from Philadelphia, that we’re invited to visit next time – join me!
Jacques Torres goes by the nickname “Mr. Chocolate,” and his Rockefeller Center store reflects his sense of fun and his love of quality. Once, after chatting with the man himself at a chocolate show in New York a few years ago, I saw that he noticed a scrap of paper on the floor near his booth. He bent down, picked it up, and threw it away, showing in that tiny motion that he has the humility of the great.
Thomas Keller’s Bouchon Bakery has transformed whimsy into a Michelin star. I love Chef Keller’s transformation at Bouchon of well-known commercial candy bar and dessert concepts, into exquisite upscale versions made with premium ingredients. For example, the “Oh Oh” dessert in the photo was a heavenly chocolate-coated swirl of cream and cake. We visited his Beverly Hills Bouchon on the Beverly Hills Bakery Tour that I whipped up for one day only, last spring. Let’s do it again – cross-country Bouchon!
3. Brooklyn / Williamsburg
Getting off the train in Brooklyn, I turned right instead of left, and found myself at Woops bakery. Thank you, Chocolate Fairies of Sweet Serendipity, for leading me to this gem. Not only were the macarons well-textured and tasty, but the alfajores were nicely not-too-sweet, the decor was refreshing, and the staff were helpful with directions. I know Manhattan but was a relative newbie in Brooklyn and clearly lost – yet found!
Among the pioneers of the bean-to-bar chocolate revolution are chocolate-making brothers Rick and Michael Mast of Mast Brothers. I’ve been a fan of their chocolate bars since they began making them in 2007, so what a treat it was to go behind the scenes at their Brooklyn manufactory, where I saw the care that goes into each stage of operations (cocoa beans are sorted by hand, sea salt is sprinkled by hand onto finished chocolate bars), and where I tasted their chocolate in flowing form, straight out of the grinder, where fairtrade cocoa beans are mixed for 3 days with sugar and nothing else. I also felt the love that everyone at Mast Brothers has for the art of chocolate. Their brewed chocolate drinks at their drinking-chocolate shop a couple of doors down were also phenomenal, as were their chocolate chip cookies, bonbons, and of course chocolate bars.
My mission has always been Uplift Through Chocolate, and it was exciting to experience and taste chocolate love in many innovative forms on my latest trip to New York. For more photos, see #NYCNovember2014 on twitter or Instagram, where I post as @chocolateuplift.
Save the date of next Veteran’s Day weekend, and join me for another set of sweet and chic adventures in the Big Truffle – email me at firstname.lastname@example.org to get on the list.
November 2014 marks the 9th anniversary of my chocolate services business. The dream that led me here started more years ago than that, when I was in college. Here’s the essay I wrote for my college reunion book this coming spring, describing the chain of events.
One day toward the end of our junior year at Harvard, I woke up thinking of Paris. The thought stayed with me, indeed it permeated me, and I decided to spend the next semester in Paris.
As you’ll recall, studying abroad wasn’t common in those days. My roommates had no reason to expect I’d abandon them. Professors raised an eyebrow when signing a form stating that my Sorbonne courses would give me the same credit as Harvard courses. No one knew what to make of my announcement that I was going to study in Paris. I didn’t know what to make of it either. I loved being at Harvard. I only knew that Paris was calling, and I had to answer.
My semester in Paris was transformative. I loved the lifestyle, the history, my classes, the soft lavender early morning air, and the chocolate. Above all, the chocolate. I had been a chocolate maniac all my life: at age four I declared to my mother that the only way I was going to drink milk was if it were chocolate.
I can still taste in my mind the first piece of fine French chocolate I had during my semester in Paris. I had gone “chocolate scouting” – as normal a thing for me to do as finding my classes, the bookstores, and the Seine – and I selected a square of ganache at the great French chocolate house Debauve et Gallais. The richness, power, and purity of flavor in that tiny, perfect bonbon made me determined to enjoy chocolate of exalted quality for the rest of my life, and to take others with me on the journey of fine chocolate.
I began immediately. I asked a few Sorbonne friends if they wanted to come with me and sample the best chocolate and pastries in Paris. They looked at me for a moment as though I had invited them on a tour of paradise, which in fact I had. They said yes, and off we went on the first chocolate tour that I created. I didn’t call it a tour, or imagine that I would grow the concept into an international chocolate tourism and chocolate services business. I was simply sharing my passion.
After we had eaten our way through the truffles and chocolate croissants of Paris, I decided we needed to go to Belgium and do the same thing. And we did. We celebrated my 20th birthday in the glorious chocolate shops of Antwerp, Brussels, Bruges and Ghent, during a weekend in December of our senior year. Thus took place the first chocolate travel club trip that I created; I didn’t imagine that there would be more.
Today, after a not atypical career diversion into the practice of law, and some additional time in the chocolate and pastry centers of Europe, my passion, mission, and career are one: “uplift through chocolate.” I founded a business 9 years ago which was the first chocolate tour company, then I expanded into multiple cities, and now the company has grown to provide chocolate services such as tours, travel, and “Eat Chocolate, Be Skinny” wellness seminars for the chocolate-loving public, and consulting and importing for professional chefs and chocolatiers as well as for cocoa-growing and chocolate-producing nations.
The next step is to continue the current chocolate revolution by ending the child slave labor practices and other monstrous abuses that occur behind 70% of the world’s chocolate, and by replacing slavery chocolate with delicious fair trade chocolate for the public and culinary professionals. Chocolate can uplift chocolate lovers, chocolate workers, cocoa growing nations, and the planet. For irregularly-timed posts chronicling some of this journey, you can join me on my blog at http://www.chocolateuplift.com.
I’m grateful it all flowed from a thought I woke up with when we were at Harvard.
By Valerie Beck, founder of Chicago Chocolate Tours and Chocolate Uplift, the “Professor of Chocolate”
I was asked the other day why I’m against soy lecithin in chocolate, even if it’s organic soy lecithin. I replied that it’s because I’m against industrial sludge in any of my food, including my chocolate!
What is soy lecithin, and why is it in chocolate?
Soy lecithin is an ingredient used by commercial/industrial chocolate makers, to keep chocolate moving through their pipes. It’s an industrial waste product made from the sludge left after crude soy oil is processed with hexane and acetone. Soy oil refining companies found a way to sell their waste back to the food industry in the 20th century, in the form of lecithin. Whether that waste is organic or not isn’t the point. True, I prefer organic food to GMO food. But in the case of soy lecithin, even organic soy lecithin is still industrial waste, and there are whisperings that when it’s labeled as organic it still isn’t because there isn’t enough demand for an organic variety to actually produce one, but in any case it’s not part of the clean-food / artisan chocolate movement.
You might have heard that soy lecithin is an emulsifier, and this is true, though somewhat misleading when applied to chocolate. Emulsifiers bind water and oil. Think of a bottle of salad dressing: the oil and water naturally separate. Soy lecithin is an emulsifier in some products. But chocolate doesn’t contain water. If you’ve ever gotten water in your chocolate while baking, you know that chocolate doesn’t like water and will seize up. So why is soy lecithin added to industrial chocolate? To increase flow, sort of like paint thinner for chocolate. Cacao and sugar are all you need to make chocolate. Why add “paint thinner?”
What does soy lecithin do to chocolate, and to us?
In addition to being processed waste sold back to the food industry for further industrial purposes, soy lecithin alters the taste and texture of chocolate, making it slicker and more standardized.
I love the pure flavor and rich texture of unadulterated chocolate, and I love delicious, complex-flavor artisan chocolate bars with just 2 ingredients – cocoa beans and sugar – such as bars by Askinosie, Dick Taylor Craft Chocolate, and so many others. Depending on how the cocoa beans are developed through the chocolate making process, chocolate makers can express different stories and provide different flavors. Without additives, the chocolate can tell a more nuanced story.
Moreover, there are other serious issues surrounding soy, as some studies show it can lead to thyroid problems, infant abnormalities, and cancer. This is the case whether the soy is organic or not.
The soy industry and Big Food industries are obviously massive, and some people will tell you that a small amount of soy lecithin in your chocolate won’t make a difference to your health. But even if you didn’t mind the flavor and texture reductions or alterations, the amount of soy lecithin that many people are eating may not be so small after all. That’s because it is in so many processed foods ranging from salad dressing and mayonnaise, to bread and cake mix, and even tea bags.
Do you want hexane-processed sludge with that?
Even if you steer clear of most processed foods and fast food, do you want any hexane-processed industrial sludge in your food at all? Imagine you were at a fine restaurant, and the server asked if you would like ground pepper, parmesan, or a few drops of hexane and soy sludge on your meal. Yikes!
Isn’t it an upside-down state of affairs when industrial waste in food is the norm, and we have to explain why we don’t want it?
What we can do about it
Don’t despair! How can you make sure there’s no soy lecithin in your chocolate bar? Read the label! If you see something you don’t like, or can’t pronounce, you can back away from the bar, and make a different chocolate choice. You can also contact the company and let your opinion be known.
Happily, there is a chocolate revolution happening right now, with wonderful bean-to-bar chocolate makers such as the ones I highlighted above and many more including those in my distribution and broker portfolio, creating amazing chocolate deliciousness with cocoa beans. By controlling the entire chocolate-making process, from sourcing the cocoa beans through controlling the steps such as fermenting, roasting, and mixing or conching the cocoa beans, they can draw out different flavors based on differences within the steps of that process.
More good news: artisan chocolate makers who use pure ingredients are generally the same artisan chocolate makers who use fair or direct trade, slavery-free, sustainably grown cocoa beans. Chocolate that’s delicious, ethical, and full of health benefits? That’s how it should be!
Remember: chocolate comes from cocoa beans, which are the seed of the fruit of the cocoa tree. Yes, chocolate comes from fruit! Keep the chocolate pure, and you have wonderful health benefits, wonderful flavor opportunities, and benefits rather than harm to farmers and the planet. That’s chocolate uplift indeed.
To sum it up in hashtags that you’ll see if you join me on Instagram or twitter at @chocolateuplift: #eatrealfood and #eatrealchocolate!